Wednesday, October 26, 2022

Authors Must Find Their Tribe



Writers write for themselves – perhaps for one or more of these reasons: ego, money, and a sense of purpose. They also write for others -- to impact lives and enlighten, educate, inspire, or entertain others. They hope their words will change the world and be their legacy. But no matter an author's goals, desires, and even fantasies, they must acknowledge one certain truth: Your book won’t be bought or read unless it is marketed often and well. To do that, writers must find a tribe.  

A tribe is a group or a following. Think of it as a fan base. Who will be your people? Just exactly who is your book for? Think about your readers’: 

·         Race

·         Age

·         Gender

·         Education

·         Location

·         Wealth 

·         Intellect 

Then think of existing tribes -- religion, politics, sports, and other loyalty group identity. You can form your own tribe by extracting people from other tribes.   

If you don’t know who your book is for or why certain people would read it, you are screwed. If you mistakenly think your book is for everyone, think again. You need to realize your book, at best will be read by less than 1% of the country, but that 1% could mean as many as 3.37 million people could be your targeted reader. Figure out who will buy the book once they hear about it - and put all of your efforts into marketing only to them.  

Acknowledge your tribe’s:

·         Whereabouts 

·         Influences

·         Limitations

·         Needs

·         Desires

·         Traits 

Get a message about your book that is packaged in a way to appeal to your tribe. Send it, over and over to the members of your tribe. They are your world. Focus on nothing else. Give up on trying to convince most people that your book deserves attention. They won’t give a shit.  

But serval million may actually care. The other 99% should be dismissed and never thought about again. It takes a tribe to sell a book. 

 Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:





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