What do people really want?
From sex, food, and entertainment, the gremlin in us wants to release a flood of positivity, where our bodies uncontrollably twitch and vibrate from the orgasmic chemicals, body parts, and content that we are always open to consuming.
How do you move someone from curiosity to commitment, where they decide to give your book a chance and purchase it?
Promise an orgasm.
People buy your book based on a promise. They are lured by the genre, the title, the cover, the author, and the back cover copy. Maybe a review wins them over. They are not buying it because they know it will be very good; they buy on hope and optimism, on your promise that they will enjoy it.
So, how do you win potential readers over to get them to try your book?
Be ready to answer these questions without being asked:
· Do you solve a problem, fill a need, quench a desire?
· What is your elevator speech?
· What is your one-sentence tagline?
· Do you tap into the reader’s emotional state? Are you providing lots of relevant and useful information?
· Do you offer an escape from life?
You must present your offering as a way for one to achieve a reading orgasm.
Your book’s promotion must be one or more of these things:
· Cute and clever
· Alerting us to a danger
· Appeal to our morals
· Offer red meat to our tribal perspective
· Commit to providing value
· Overcome unstated objections
· Solve problems, reducing risks, mitigating damages
· Add value
· Move from pain or towards pleasure
· Give them hope, curiosity, desire
· Connect with them so they like and trust you
Answer these questions:
· Who does your reader want to become?
· Who are they now?
· What are they not getting that you offer?
Cast a vision for their life that includes your book.
You need to win a reader’s trust by
· Stating agreeable beliefs
· Being logical and stating common sense
· Speaking their language
· Showing you understand their space
· Dropping reference points: accomplishments, titles, experiences, years of work
· Being relatable as a person
· Sounding passionate, smart, and pleasant
· Sounding authentic
· Providing testimonials, reviews, references, or media clips: third-party validation
Finally, you can help deliver a reading orgasm based on:
· Your book’s subject and quality
· Your life’s experiences and personality and qualifications
· Your visuals: book cover, your looks, your site, your branded content like a biz card or flier or sign
· Connecting to current times in news and trends
· Appealing to the human condition
Give your reader an orgasm!
Please Contact Me For Book PR Help
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.
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