Friday, October 21, 2022

How To Cure Marketphobia!


Marketphobia.  Marketitis. Publicitis. Publicityphobia. Call it what you want. Do you suffer from it — and seek a cure? 

I am talking here to authors who fear, hate, or dislike marketing their books and promoting themselves. What can be done to alleviate you of this affliction? 

You certainly can: 

* Ignore marketing.

* Outsource your marketing.

* Collaborate with a publisher or publicist.

* Immerse yourself utterly into your marketing. 

What’s it gonna be? You are in a battle.  

Will you serve your feelings and emotions or will you take risks and incur some pain to get results?   

Will you make excuses from the sidelines or will you sacrifice and try harder? 

Doing nothing is an option but it guarantees failure, so let’s eliminate that. 

Outsourcing your marketing can be expensive but fruitful.  

Doing it all by yourself can be quite challenging and not cost effective when you consider what your time could be worth. 

Collaboration is the best balance, blending your efforts and abilities with the efforts of professionals. 

Have a plan. Take action. Seek a cure to marketphobia — and promote your book. By doing what you can to help yourself you will save money, time, effort 

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:

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