Saturday, September 30, 2023

12 Book Marketing Assets That Require No Talent or Training



There are plenty of things out of your control in life, and there is no exception when it comes to authors marketing their books. But there are many assets that you can possess — and none of them require training, special abilities, or permission from another.  You can simply call upon what you already have available to you.

You can do the following right now — no costs, schooling, or special tools required — to improve how you market yourself:

1. Be on time, even early — and stay late if needed.

2. Work hard, long, and smart.

3. Act with enthusiasm and energy.

4. Display a positive attitude.

5. Be polite, friendly, and helpful.

6. Speak with passion.

7. Display good body language.

8. Dress neatly, match, and be appropriate for the environment.

9. Be in a learning mode: ask questions.

10. Engage others by listening and showing your curiosity about, and concern, for them.

11. Believe in your book and act with conviction.

12. Be opportunistic and ready to react or initiate.

Sure, there are strategies, resources, skills, connections, and ideas that one needs to market themselves and sell books, but start by looking at yourself and the foundation of abilities that you can tap into.


“ ‘If you are mesmerized by a charismatic leader,’ he’ll say, ‘The key to walking on water is knowing where the stones are.’ ”

--The Adventures of Herbie Cohen, by Rich Cohen


“ ‘Those who can live with ambiguity and still function do the best,’ he told me. ‘Those who can’t stand uncertainty get their certainty, but pay for it.’ “

--The Adventures of Herbie Cohen, by Rich Cohen

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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