Sunday, September 17, 2023

The Book Marketing Attitude Authors Need


Your attitude towards book marketing is what will make or break your book. Can you be optimistic in your daily approach, opportunistic in creating chances to connect, sell, and succeed, and overcome challenges, setbacks, and losses?  

Yes, you can.  

Instead of listing reasons why you can’t do something, why something won’t work, or what seems to be missing, you should do the opposite. Total up your assets and reasons that you will break through. It is a ledger you must be ahead on. 

Start to see the difference between permanent, chronic, temporary, and one-time problems. Distinguish between what holds you back: is it a person, place, or thing? Is it real or imagined? Is it physical, digital, emotional, or spiritual? 

You need “to get unstuck, unfucked, and unleashed,” as the book, The Obstacle Is The Way, tells us. 

You need to confront your holdbacks. Are they unfounded suspicions or beliefs? Is it just inexperience? Was it one bad experience ruining your mojo? We need to learn from the past, and affirm Ben Franklin’s sentiment: “The things which hurt, instruct.” See opportunities in your obstacles. 

There are few optimal periods to take action, and when they come, we may not be fully ready to engage or even aware that this is our moment to shine. You simply need to act with a sense of urgency, of “let’s go” and adopt an “It is time now” attitude. 

Leave time to contemplate, research, and visualize the future that you want — identify steps to be taken to get there — and start executing action steps so that you build on a foundation that allows you choice and flexibility. Plant the seeds today for the garden you want to have tomorrow. 

Forethought is important. Think ahead in anything that you do. Guess how things will unfold, given certain circumstances. What needs to be manipulated to our favor? Which obstacles must be dealt with. What kind of chain reaction will your action or inaction set off?  

Have a Plan B always. Then prepare to deal with your new reality. 

Never forget the basics: work hard and long hours; network upwards; be charitable; and write books that people need or desire. 

“With anticipation, we can endure. We are prepared for failure and ready for success.”

— The Obstacle Is The Way

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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