I look online at the news to find something interesting, even outrageous. I scan my emails, darting across a thick congestion of spam, and then, if I didn’t receive a text I spit one out and sens it to a few people, hoping to elicit a response, anywhere from a chuckle to praise to outrage, depending on what I shared.
Why do I need to be in touch, connected, and so involved in the world in my digital box? What validation am I seeking,? What need goes unfulfilled, where I feel drawn to spending many parts of the day with my mind lost in the various short narratives and witty exchanges that come into my narrow line of vision?
How do we gaze our eyes off of the glowing, ever-changing computer in our pockets and look up to see the real world around us? How can we stop reading trivial nonsense online and instead wrap our minds around a good book? How do we move from viewing a lot of amateurish content and investing in the words of proven writers who research things, fact-check, and conduct interviews?
We go from a cat video to a blog penned by a nut in his basement to a New York Times article, to a You Tube health video to the tweets of Trump in a sweeping matter of minutes. Can we properly process what is being fed to us? Do we really understand the various truths being thrust upon us?
Let’s face it, no one is choosing a book over their phone, not completely anyway. We must learn to balance the two. Books demand – and warrant – more of our time – but the phone keeps calling for our attention. We must find a happy medium or we’ll lose ourselves inside the matrix without a clear way out.
How to be persistent when marketing books effectively