Tuesday, February 12, 2019

What Shape Is The Book Industry In?

Book Stats, according to: www.ibpa-online.org:
·         In 2009, more books were published via print-on-demand than traditionally.
·         Only 40% of all book sales in 2008 occurred through bookstores. Another 40% of sales to customers occurred outside traditional trade locations.
·         E-book sales accounted for 3% of all book sales in 2009, up from 1% in 2008.
·         In 2009, 20% of print, audio and e-book sales took place online.

The book industry has changed since then.

PublishingPerspectives.com reports that, for the first time, in 2017, trade book publisher sales to physical and online channels were the same -- $7.6 billion each.

The $26 billion US book market consists of trade publishing $16 billion), Higher Education ($4 billion), Pre-K – 12 ($3.62 billion), Professional ($2.35 billion), University Presses ($290 million).

Audiobook sales grew 146% from 2013 – 2017.

2.7 billion units of books were sold in 2017, led by over a billion paperbacks sold (represents 36.9% of the market).

Downloaded audiobook slaes rose 36.1% last year, while physical audiobooks declined by 11.4%.

AAP says e-book sales dropped 3.8% last year, but Forbes said traditional publishers sold 10% fewer e-book units in 2017 vs. the prior year.

A Few Thoughts
“If you don’t want to be forgotten as soon as you are dead, either write things worth reading or do things worth writing about.”
Benjamin Franklin

“Everything I sell, sells everything I sell.”
Mark Victor Hansen

“When you write about what you love and love what you write, working is something you look forward to. When your avocation and vocation are the same, your research is fun. When your passion center becomes your profit center, you are making a living doing what you want to do.”
Dan Poynter

“Many of life’s failures are men who did not realize how close they were to success when they gave up.” – Thomas Edison, American inventor

“To get what we have never had, we must do what we have never done.”
– Unknown

Do authors have the right attitude to succeed at book marketing?

While popularity of social media grows, traditional media still leads the conversation

How to model success of authors for your own book publicity

How to be persistent when marketing books effectively

How authors can sell more books

Celebrate National Thesaurus Day

Have You Set Your Book Marketing Goals?

The Book Marketing Strategies Of Best-Sellers

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.