You may not see yourself as a store in the traditional sense, but you are in the business of customer service. You are selling your book, your consulting abilities and yourself. You want repeat customers and referrals. You want to increase your brand and public image. To deliver exceptional customer service, do as follows:
· Think like a customer and view yourself as they do. Determine what they want, need, expect --and deliver it.
· Seek to over-service them. Throw in something extra.
· Treat each customer the same, despite their order size. You never know who can turn out to be your biggest fan-critic.
· Treat each person as if they were giving you your first sale. They all add up and contribute to your success.
· Communicate with clarity and thoughtfulness.
· Be responsive to inquiries immediately.
· Act professionally, politely, and patiently.
· Accept responsibility for the care of your clients.
· Confirm the customer received what they wanted and is fully satisfied.
· Always say thank you and show gratitude.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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