More than likely, you enjoy writing, sharing information,
generating ideas, and helping others. You value the written word and hope
to use your area of expertise to sell books, consult, get speaking gigs,
etc. As an infopreneur you are now a small business.
There are about 25 million small businesses in the U.S.
(SBA), half of which are home-based businesses. Many authors, like you,
value certain aspects of being a paid writing expert, including:
·
Freedom
to write about what you want to write about
·
Flexible
working hours and control over your time
·
A
sense of fulfillment from doing what you like
·
Expressing
your creativity and maintaining ownership of it
·
Control
over your working conditions and independence
·
A
chance to greatly expand your compensation
But these are downsides and obstacles associated with the
challenges of running your own business, including:
·
You
need to set boundaries on your term or you’ll work 24/7/365.
·
Cash
flow will always be a concern.
·
At
times you’ll feel isolated and alone.
·
You
need to be organized, scheduled and disciplined.
Most businesses fail early on, for many reasons. The
key to your success will rest in your ability to market and promote what is
hopefully a decent book or service to a large enough marketplace. Always
be prepared to change your strategy, to solicit advice, and to hire professionals
to help out in areas you lack time, knowledge, or ability to execute.
Sales Insights For
Authors
·
Regardless
of the total time spent with a prospect, their first impressions formed in the
first several minutes of interaction will likely dictate results.
·
Emotion
often wins over logic, so appeal to it.
·
The
more immediate the gratification, the sooner they will buy.
·
What
you think today will dictate your results tomorrow.
·
What
you affirm becomes a self-fulfilling prophecy.
·
Your
habits become you, so develop good habits.
·
Think
it, say it, do it.
·
No
price is too high if you show an even higher pay-off.
·
Don’t
negotiate with yourself – don’t be so quick to slash prices or sweeten a deal .
·
Let
one’s curiosity and ignorance drive your selling destiny.
·
Set
goals and timetables, otherwise you have a plan to fail.
·
People
are always seeking, never fully satisfied, so appeal to their thirst and desire
for me.
·
A
want becomes a need when they are convinced they must have it.
·
Give
a reason to act now or they may never act.
·
Behind
every logical need lies emotional turbulence, inner conflict, and challenges.
You’re An
Infopreneur!
You have something people want – and it comes from you being
an author. You are seen as an expert on a topic. People will pay you, beyond the book, for
your time, contacts, ideas, information, labor, and experience.
DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure
Authors cannot succeed without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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