1.
People
buy what they want and need but they can be seduced to be convinced that what
you have is what they want or need.
2.
The
customer is always right, so don’t piss them off.
3.
People
buy on emotion, so push their buttons.
4.
You
sell an attitude, an image, a persona, a brand -- not just a book or a widget
or an idea.
5.
Sell
to a prospect’s perceived need rather than trying to convince them they need
something else.
6.
No
is a delayed yes. They say no until they have an offer they cannot refuse.
7.
Listen
more, talk less, but say something memorable and the consumer will feel you
understand them.
8.
Only
sell to people with money – qualify your prospects before selling to them.
9.
You
are to show value, not just a good price.
10.
You
have just a few seconds to make a good first impression. You don’t get a second
chance.
11.
Make
your customers feel good about themselves and they will feel good about you.
12.
Express
values your customer would likely embrace. They buy from people like
themselves.
13.
Enthusiastically
sell or they will be sold enthusiastically not to buy.
14.
People
want proof of your claims, so be prepared to back them up.
15.
Promise
something and then deliver it. Do what you say.
16.
Assure
the consumer is making a wise choice – no one wants to feel like a fool.
17.
Don’t
sell based on price, even if you offer a good deal. You first need to showcase
value and ROI.
18.
Be
ready for someone to say yes and then upsell them.
19.
Express
thanks and appreciation for the sale. You will want them to be faithful fans
for life.
20.
Seek
to find out what he or she needs/desires, what relevant past experiences they
have and how they perceive you. Take a genuine interest in what they say and
do, seek out common ground, and get insight on what makes them tick.
21.
Provide
value and get them to trust you. Tell stories or state ideas and opinions that
reflect who you are. Befriend them and convert a friendship into a sale.
DON”T MISS THESE!!!
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy that sells tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
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