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Sunday, March 24, 2019

7 Book Marketing Do’s – Don’ts




1.      You must be committed to marketing. You have to work at it and have a plan and keep pushing.

2.      You need to invest time, money, and resources into it.

3.      You should have a consistent, comprehensive approach, but allow for diversification, experimentation, and taking a risk.

4.      Don’t let your ego or crazy expectations get in the way of you doing the heavy lifting.  Success rarely comes to those who don’t expect it, but merely expecting or demanding it to happen does not automatically make it so.

5.      You make certain associations, estimates and forecasts out of real facts and/or hope. Once you start to measure results of various initiatives, recalibrate, and shift to the areas that now seem to be more lucrative and productive.

6.      Do the core basics to deliver success but also do a few “wow” moments – find the stunt, cool partnership, or big event  that gives you a chance at making a breakthrough. The odds might be against you, but you need to explore opportunities that, if successful, will greatly and quickly advance your career.

7.      Seek out those who also think like you, who want to have a breakthrough moment -- and find a way to partner with them. Just remember there are many others like you, but few may take the same steps or think the same way as you. Do what others don’t, and do it first, better, cheaper, faster than those that do.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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