Friday, March 15, 2019

I Dare You! Market Your Book Unconventionally

One way to get some attention for yourself is to issue a challenge or a dare. Or ask people to trade something in. For instance, if your book is about nutrition, dare people to lose a certain amount of weight by using your book and reward them with a gift certificate. If your book is about relationships, challenge people to send you their problems and promise to show how they can mend their relationship by using your book. Maybe make the stakes bigger. If your book is about a controversial topic, dare people to prove you wrong. You get the idea – issue a challenge, a dare or a competition of some kind, but be prepared to pay up!

Stop following all of the rules and doing things by rote memory.

Sometimes you need to ignore industry standards and do things counter-intuitively.

Don’t let a process or procedure slow you down. Don’t get snarled in traffic.

You cannot wait for someone’s permission to be successful at marketing your book.

See what you can do to push the envelope, to initiate responses, to shape events.

If you merely do as others do, and wait your turn in line, you won’t get very far.

With marketing, you need to be at the competition, race against the clock, overcome fears or negative reactions, or a selling environment that is very prize-conscious.

Find a way to get your message heard.

In any given circumstance, think about what your typical or normal response would be. You have two choices. Ignore that impulse to follow the usual path or do something different. Maybe you do both, if possible. Sometimes you get to take a few shots at a target. 

Try an approach that is new to you, one that may feel unfamiliar but could bring about a lot more results than your standard, basic approach.

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So what is needed to be a champion book marketer?

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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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