Sometimes you need to ignore industry standards and do things counter-intuitively.
Don’t let a process or procedure slow you down. Don’t get snarled in traffic.
You cannot wait for someone’s permission to be successful at marketing your book.
See what you can do to push the envelope, to initiate responses, to shape events.
If you merely do as others do, and wait your turn in line, you won’t get very far.
With marketing, you need to be at the competition, race against the clock, overcome fears or negative reactions, or a selling environment that is very prize-conscious.
Find a way to get your message heard.
Try an approach that is new to you, one that may feel unfamiliar but could bring about a lot more results than your standard, basic approach.