·
Are you
good at understanding and fluently reading body language?
·
Do you
listen a lot more than you talk?
·
Have you
mastered the art of asking questions where you know the answers will lead to a
conclusion that they need your book or service?
·
Are you
polite and pleasant?
·
Are you
personable and likeable?
·
Did you
research your potential customers or understand their needs?
·
Do you
express empathy?
·
Did you
find out if they have used or tried other books and solutions?
·
Do you
put yourself in the client’s shoes?
·
Do you
under-promise and over-deliver?
·
Do you
express an attitude of gratitude?
·
Do you
display confidence, knowledge, and experience?
·
Do you
seek out common ground and things to agree on?
·
Do you
show integrity and honesty and speak of ethics?
·
Do you
address objections directly?
·
Do you
ask for the sale?
·
Do you
ask questions to gain information and show an interest?
·
Do you
help the consumer envision positive results and ideal situations?
·
Do you
smile, laugh, or show some wit?
·
Do you
reference experience -- awards, years doing this, education?
·
Do you
share interesting and relevant stories?
·
Do you
lend industry insight to the conversation?
·
Do you
avoid controversy or speaking about unrelated matters?
·
Do you
reveal some of your personal life to gain a connection?
·
Do you
make them feel urgency or compelled to act now?
·
Do you
push emotional buttons to spur a sale?
·
Do you
show benefits and solutions in a colorful manner?
·
Do you
avoid salty language, jargon, or complex words?
·
Do you
follow-up?
DON”T
MISS THESE!!!
How authors get
their book marketing mojo – and avoid failure
Authors cannot succeed
without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your
Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book marketing
blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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