Tuesday, March 5, 2019
Do You Market Your Book Like A Winner?
· Are you good at understanding and fluently reading body language?
· Do you listen a lot more than you talk?
· Have you mastered the art of asking questions where you know the answers will lead to a conclusion that they need your book or service?
· Are you polite and pleasant?
· Are you personable and likeable?
· Did you research your potential customers or understand their needs?
· Do you express empathy?
· Did you find out if they have used or tried other books and solutions?
· Do you put yourself in the client’s shoes?
· Do you under-promise and over-deliver?
· Do you express an attitude of gratitude?
· Do you display confidence, knowledge, and experience?
· Do you seek out common ground and things to agree on?
· Do you show integrity and honesty and speak of ethics?
· Do you address objections directly?
· Do you ask for the sale?
· Do you ask questions to gain information and show an interest?
· Do you help the consumer envision positive results and ideal situations?
· Do you smile, laugh, or show some wit?
· Do you reference experience -- awards, years doing this, education?
· Do you share interesting and relevant stories?
· Do you lend industry insight to the conversation?
· Do you avoid controversy or speaking about unrelated matters?
· Do you reveal some of your personal life to gain a connection?
· Do you make them feel urgency or compelled to act now?
· Do you push emotional buttons to spur a sale?
· Do you show benefits and solutions in a colorful manner?
· Do you avoid salty language, jargon, or complex words?
· Do you follow-up?
DON”T MISS THESE!!!
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Authors cannot succeed without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.