There are certainly
many devices one can call upon to communicate a powerful written message. Below
are some of the elements that can and should be employed to win others over:
·
Raise
questions
·
Offer
bullet-point benefits
·
Provide
a solution to something
·
Quote
someone famous
·
Play
on words – rhymes, puns, etc.
·
Use
metaphors
·
Use
analogies that demonstrate a point
·
Provide
short anecdotes
·
Employ
humor
·
Make
a bold claim, offer or idea
·
Express
passion and concern
·
Supply
key facts – numbers, graphics
·
Use
wit/humor or sarcasm
·
Be
descriptive and colorful
·
Provide
a historical perspective
·
Challenge
someone
·
Combine
things normally not grouped together
·
Shock
them with a startling statement
·
Request
the reader act now
·
Lend
insight to a moral dilemma
·
Comment
on news events or celebrities
·
Present
a hypothetical that could be real
·
Attack
a known entity or rail against the circumstances of the day
·
Create
a concern for something and then provide a solution
·
Make
an emotional plea
·
Say
something unusual
·
Issue
a warning
·
Poke
fun at yourself
·
Support
a charitable cause
·
Debate
something that seems undeniable
·
Use
a few words and one stunning visual
·
Quote
a news outlet to highlight an issue’s significance
·
Beg
– use guilt, anger, or other emotional pulls
DON”T MISS
THESE!!!
How Authors
Get Bulk Sales Now
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy that sells
tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas
expressed in this terrific blog are his alone and not that of his employer or
anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2019. Born and raised in Brooklyn, he now resides in Westchester. His
writings are often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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