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Wednesday, March 20, 2019

What Will Get People Interested In Your Book?



There are certainly many devices one can call upon to communicate a powerful written message. Below are some of the elements that can and should be employed to win others over:

·         Raise questions
·         Offer bullet-point benefits
·         Provide a solution to something
·         Quote someone famous
·         Play on words – rhymes, puns, etc.
·         Use metaphors
·         Use analogies that demonstrate a point
·         Provide short anecdotes
·         Employ humor
·         Make a bold claim, offer or idea
·         Express passion and concern
·         Supply key facts – numbers, graphics
·         Use wit/humor or sarcasm
·         Be descriptive and colorful
·         Provide a historical perspective
·         Challenge someone
·         Combine things normally not grouped together
·         Shock them with a startling statement
·         Request the reader act now
·         Lend insight to a moral dilemma
·         Comment on news events or celebrities
·         Present a hypothetical that could be real
·         Attack a known entity or rail against the circumstances of the day
·         Create a concern for something and then provide a solution
·         Make an emotional plea
·         Say something unusual
·         Issue a warning
·         Poke fun at yourself
·         Support a charitable cause
·         Debate something that seems undeniable
·         Use a few words and one stunning visual
·         Quote a news outlet to highlight an issue’s significance
·         Beg – use guilt, anger, or other emotional pulls


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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