Thursday, March 7, 2019

Authors: Always Listen To Your Customer

The adage “The customer is always right” also extends to a spin-off:  Always listen to your customer.  Ok, I made that up, but it’s true.  By really listening, you will be given all that you need to sell to them.  They will tell you about experiences, likes-dislikes, needs, wants, fears – and in words, body language or audible hints, they will indicate if they like you, believe in you, and feel you understand them.

What do you need to hear?  Everything!  You should listen when they tell you:

·                     What they are looking for
·                     How they view themselves
·                     What they like or dislike
·                     Anything about money and price
·                     Their viewpoint or opinions
·                     How they feel
·                     About deadlines coming up
·                     How they perceive you

Your role is not only to glean useful information and ideas from them but to also give back to them what they are looking for:

Appreciation – make them feel valued
Recognition – show them some love
Support – encourage them
Hope – be optimistic that you can help
Leadership – they want to know that you know what to do next
Expertise – they want to hear you have a lot of knowledge
Connections – let them know you have plenty of contacts
Vision – that you don’t do just the norm or typical thing, but that you think out of the box
Character – you must appear ethical and decent
Entertainment – make ‘em laugh and smile often
Partnership – they want to feel you will work with them and team up

Other steps to take include:
·                     Seek out a relationship with your customer.
·                     Communicate clearly, concisely, and often.
·                     Exchange, your interests with them.
·                     Provide ideas, resources, and support.
·                     Don’t make any assumptions.
·                     Sell them on possibility, not probability.
·                     Always be prepared, adapt to changes, and remain flexible.
·                     Present a vision and then get them excited about it.

Now take all of this into consideration and go sell some books!

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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