The adage “The customer is always right” also extends to a
spin-off: Always listen to your customer. Ok, I made that up, but
it’s true. By really listening, you will be given all that you need to
sell to them. They will tell you about experiences, likes-dislikes,
needs, wants, fears – and in words, body language or audible hints, they will
indicate if they like you, believe in you, and feel you understand them.
What do you need to hear? Everything! You should
listen when they tell you:
·
What
they are looking for
·
How
they view themselves
·
What
they like or dislike
·
Anything
about money and price
·
Their
viewpoint or opinions
·
How
they feel
·
About
deadlines coming up
·
How
they perceive you
Your role is not only to glean useful information and ideas
from them but to also give back to them what they are looking for:
Appreciation –
make them feel valued
Recognition –
show them some love
Support –
encourage them
Hope – be
optimistic that you can help
Leadership – they
want to know that you know what to do next
Expertise – they
want to hear you have a lot of knowledge
Connections – let
them know you have plenty of contacts
Vision – that you
don’t do just the norm or typical thing, but that you think out of the box
Character – you
must appear ethical and decent
Entertainment –
make ‘em laugh and smile often
Partnership –
they want to feel you will work with them and team up
Other steps to
take include:
·
Seek out a relationship with your customer.
·
Communicate clearly, concisely, and often.
·
Exchange, your interests with them.
·
Provide ideas, resources, and support.
·
Don’t make any assumptions.
·
Sell them on possibility, not probability.
·
Always be prepared, adapt to changes, and remain
flexible.
·
Present a vision and then get them excited about
it.
Now take all of this into consideration and go sell some books!
DON”T
MISS THESE!!!
How authors get
their book marketing mojo – and avoid failure
Authors cannot succeed
without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your
Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book marketing
blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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