A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Saturday, March 30, 2019
Rainmaker or Rainman? Authors Must Sell, Sell, Sell!
Which one do you
want to be?
To bring in book sales, you need to call upon certain skills, including these:
confidence: You must balance your feelings of confidence about your skills,
books, and ability to communicate well with the understanding that people don’t
want to sense you are ego-driven, cocky, arrogant, or overconfident. They want
a balance between someone who sounds self-assured for a good reason, but
someone who is a servant leader, who is ready to do what it takes to make them
You need to negotiate, to change things, to bend, to make a sacrifice or
trade-off, in order to advance in this world. Never act out of a hardened or
rigid position or perspective.
3.Vision To The Future: You must operate in the present, but to do so means to have an
eye on trends, the future, and the potential of what could be.
Be ready for rejection more than 90% of the time. But that is okay. You only
need to be successful some of the time in order to survive and thrive.
You must keep trying. Life is a numbers game, meaning the more shots you take,
the better chance you will have of success. Never give up, never assume defeat.
6.Size-Up Others: You must be able to zone in on what makes others motivated to act,
so you can push these buttons and appeal to them in a way they are open to
listening to you.
Success: No reason to reinvent the wheel all the time – do what is proven to
work. Copy your competition to at least be as good as them.
Edge: To separate yourself from others takes creativity, initiative, timing,
luck, and other factors, but you should always be looking for a creative edge.
Learning: You never stop growing and consuming knowledge about your industry,
technology, business, life – whatever. All that you are, all that you know, and
all who you know will always come into play.