How you answer the following 16 questions will determine
your book marketing style:
1.
Are
you one who understands the value of conducting a grass roots, guerrilla-type
campaign or do you only try for the home runs and touchdowns with one mighty
swing of the bat or throwing of the ball?
2.
Are
you an opportunist or do you expect opportunities to come to you in a clearly
defined way?
3.
Do
you diversify your approach or go with one way to reach your destination?
4.
Do
you believe in selling based mainly on price or on the value you are providing
– or some combo of both?
5.
Is
your portfolio of products (books) or services diversified – or are you only
selling one thing?
6.
Do
you practice the multiple streams of income approach, where you do one thing,
such as write a book but find a way to use that to pay off for you in a number
of ways? Do you create something once, but sell it many times – or do you keep
creating something new but selling it one time?
7.
Do
you understand and harvest word-of-mouth buzz and viral campaigns or do you
believe in using another means to market?
8.
Do
you explore how you can work with a competitor?
9.
Have
you thought of how to partner with someone, that is seemingly the opposite of
you or from such a different industry?
10. Do you pay attention to what people
like about you, your book, your services or ideas and then consider how to
build on it rather than remain stagnant?
11. Are you open to hiring people who
can raise your level of success?
12. Do you learn from what is working
and not working and adjust your marketing approach accordingly?
13. How flexible are you?
14. What can you do to get people to
see you in a new light, one that could help you expand or transition into a
related but different area of your current expertise?
15. Are you always consuming
information from a variety of courses so that you can be in a position to react
to trends or capitalize on opportunities?
16. Are you reviewing your assumptions
to recalibrate how or who to approach the marketplace?
DON”T
MISS THESE!!!
How authors get
their book marketing mojo – and avoid failure
Authors cannot succeed
without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your
Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book marketing
blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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