A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Monday, May 27, 2019
Authors Can Choose To Win
the very thing that we want seems to elude us.The harder we try, the harder we fail.We get so determined in our dogged pursuits and yet we somehow fall
short. Maybe we just need to take a simpler, less complex approach to our
can be true for writers as well.Per4haps getting published is not as difficult as we make it out to
be.Maybe writing a book by deadline is
not so, impossible.It could even be
that promoting and marketing a book is not as traumatic or challenging as we
build it up to be.
to embrace a winning mindset, the kind that can be found in Choose to Win:Transform Your Life One Simple Choice at a
came across the book in the office where I work. Our book publicity firm is promoting the book,
written by Tom Ziglar, the son of another author we also had promoted,
best-selling self-help guru, Zig Ziglar.
says one needs to address three areas to transform a life.We need to:
the bad habits we have.
the good habits we need.
to replace a bad habit with a good one.
as simple as that.
of course, it is not that simple and it will take 200 pages of reading to see
that.But it doesn’t have to be some
soul-twisting drama that we tend to gravitate towards.
had once said:“You are what you are and
where you are because of what has gone into your mind.You can change what you are and where you are
by changing what goes into your mind.”
also said:“You were designed for
accomplishment, engineered for success, and endowed with the seeds of
takes a practical and tactical view of what’s needed to transform our
lives.He said it comes down to desire,
hope and grit and outlines the troika as follows:
"Desire:Determine what you really want.This is the driving force that gets you
"Hope:Believe that achieving your desires will give
your life meaning and purpose.
"Grit:Identify the skills, knowledge, attitudes, gifts,
and talents you need to develop, and the bad habits and limiting beliefs you
need to get rid of and then work on them relentlessly until you become the
person who can achieve your desires".
need to determine what they desire, believe they can achieve their desire,
believe they can reach desires, and express the grit needed to persevere as
they pursue their dreams and aspirations.
book identifies 50 performance habits one can choose to embrace, covering the
areas of attitude, efforts, and skill.Here are a few of those habits you should take ownership of:
determine your attitude in advance.You
choose to celebrate the good news and embrace the setbacks with an overcoming,
can do, positive attitude before the situations happen.
are curious.Being curious about someone
else and their challenges is one of the greatest and most powerful compliments
you can pay. Being ready with questions like, “Can you tell me more about
that?” and how does that impact you?” opens doors and allows you to serve
act with purpose.You are intentional in
your actions knowing that each thing you do gets you one step closer to your
desired outcome.Acting with purpose
don’t multitask.You focus on one thing
at a time.
eliminate, simplify, and delegate.What
are you spending effort on each day that you can get rid of?Simplify? Delegate?
are prepared.You learn in advance
everything you can that gives you the best chance for success.
do extra.You exceed expectations so
that every interaction you have builds trust.
create routines.You develop routines in
the day that maximize productivity and energy and allow you to own and control
visualize how the right attitude, effort, and skill will change your life.Create a mental movie of yourself with a 10
out of 10 in attitude, effort, and skill, and imagine how your life will be
know your weaknesses and blind spots.You
identify your blind spots and areas that are not natural strengths for you in
your decision-making process and cultivate relationships that have these areas
as their strengths."