A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Friday, May 31, 2019
How To Seize Your Book’s Future
you take responsibility for your actions in regards to your book’s success?
start with defining responsibility and what that means.
need to take ownership for your book and steward its success. If you don’t have a publisher, obviously it’s
all on you. But even with a publisher,
you need to be in charge of your book’s fate.
check with your publisher. What do they
plan on doing when marketing or promoting your book? Monitor their efforts and progress. Ready yourself to step in and supplement
their role, however small or big.
you and your publisher overlap on one goal: to sell books. But your publisher may not be concerned with
your other goals, which may include branding your name as a writer, selling
your services as an expert, sharing a positive message with the masses, and
perhaps selling other books or products that you created.
focus on a book for a certain window of time – and then move on to the next
batch. Typically a key time is about a
month prior to publication date and a few months after a book releases. Then the publisher gazes its eyes on the next
set of books coming out. So authors must
step up and take responsibility for the short- and long-term ROI for their book.
how does one take ownership? He or she
learns what they could do to promote and market a book and craft a plan as to
what they will do, pay for, farm out, dismiss, or beg their publisher to do.
need to think about several key areas:
reviews – with major print and online media
media coverage – print, radio, television interviews, heat up, stories and
– online or other means.
lists – from Amazon and bn.com to USA
Today and NYT
media – Twitter, Facebook YouTube, etc.
Media – online websites like HuffPost
opportunities – paid or free
– their site, blog, podcast, etc.
will need to:
daily and forever.
content to share.
time getting more social media followers.
to speak in a compelling manner.
with preparation, vision, creativity, and dogged execution.
their ideas, passions, connections.
publicity and marketing may seem mysterious, burdensome, and
time-consuming. It can be, but it also is
fairly straightforward. You just need to
take on the attitude of being responsible for your writing success and suddenly
your choices become clearer, your options widen, and your abilities become greater
than you thought. You can – and must –
seize your book’s future.