Book PR Is A Game … But Who Really Wins?

Publicizing your book is a game.  You “win” by getting the best media coverage you can garner, as often as you can.  It’s a one-sided goal:  get publicity no matter what.  However, what if what you have to say really isn’t as interesting or as important as all of the other voices that got shut out in favor of yours being heard?

Certainly it’s not your fault if the media chooses to give you a platform over others, as it’s up to them to use their professional judgment, experience, access to experts, and resources to filter out who they believe serves them and readers, viewers, listeners or surfers best.  It may even be a statement more so about what the news media has turned into than whether you are a guest worthier than others.

If the media wants information, over hard substance, or it wants a young buxom blonde, or it wants to feature animated debates that highlight confrontation over content, so be it.  Just as the growth of reality TV has shelved some scripted shows at the turn of the 21^st century, so has the news media shifted from well-researched exposes and hard-core journalistic searches for the truth to favor light-hearted fare that places entertainment over real news.

But still, just because the news media has diluted its standards and shifted its principles, does this mean that you should be equally irresponsible in promoting something that you know is not deserving as other topics, guests, news?  What if you know your book isn’t as good as the competition, either of all books or within your genre?  Do you still promote it with the same confidence, integrity and effort that you would if it truly were the best, most important book?

Of course you’ll try your best to promote what you have to offer, but don’t feel bad if the media doesn’t roll out the red carpet.  They may wrongly ignore you – or they may actually be getting it right and dismissing you in favor of something else that is either more worthy of coverage or serves their agenda.

Don’t Forget To Give Back

Don’t some of your book proceeds to a worthy charity. Feel free to consult these reosurces:

www.GiveWell.org

This nonprofit is dedicated to finding worthy giving opportunities.

www.CharityNavigator.org

This ranking system evaluates tons of charities.

www.Forbes.com/top-charities/list/

Here are the 100 largest U.S. charities.

DON”T MISS THESE!!!

How Book Publishers Grow Their Brand & Sales With Their Authors’ Help

https://bookmarketingbuzzblog.blogspot.com/2019/04/how-book-publishers-can-brand.html

How Authors Get Bulk Sales Now

https://bookmarketingbuzzblog.blogspot.com/2019/03/how-authors-get-bulk-sales.html

A podcast on book publicity that you need to listen to today

https://bookmarketingbuzzblog.blogspot.com/2018/12/a-podcast-on-book-publicity-that-all.html

How Authors Can Market To Libraries Successfully

https://bookmarketingbuzzblog.blogspot.com/2019/03/how-authors-can-market-to-libraries.html\

Unfu*k Your Book marketing

https://bookmarketingbuzzblog.blogspot.com/2019/03/unfuk-your-book-marketing.html

How Authors Get A Yes Out Of Others

https://bookmarketingbuzzblog.blogspot.com/2019/03/how-authors-get-yes-out-of-others.html

Some key principles to rally your book marketing around

https://bookmarketingbuzzblog.blogspot.com/2019/03/some-key-principles-to-rally-your-book.html

How to write powerful, effective book advertising copy that sells tons of books

https://bookmarketingbuzzblog.blogspot.com/2019/03/writing-powerful-book-advertising-copy.html

So what is needed to be a champion book marketer?

https://bookmarketingbuzzblog.blogspot.com/2019/02/so-what-is-needed-to-be-champion-book.html

The Book Marketing Strategies Of Best-Sellers

https://bookmarketingbuzzblog.blogspot.com/2019/01/the-book-marketing-strategies-best.html

How authors can sell more books

https://bookmarketingbuzzblog.blogspot.com/2018/11/how-authors-can-sell-more-books.html  

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

https://bookmarketingbuzzblog.blogspot.com/2018/11/all-new-2019-book-publicity-marketing.html

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.