Tuesday, July 23, 2019
How To Sell Your Book To People
Customers Have Needs
People want to buy from you. All that you have to do is convince them of a few things, namely that you offer something of value and enough supportive evidence that you will deliver on your promise or offer.
Here Is How Most People Want To Buy From You:
1. Be there when I need you (sell me an umbrella on a rainy day).
2. Make it easy for me to talk to you (don’t play phone tag or deal only through email).
3. Don’t sound like a salesperson; come off as an advisor.
4. Teach me something or give me something for free – we need goodwill.
5. Sound sincere when you speak and not be slick, shifty, or full of crap.
6. Entertain me and make me feel good.
7. Show me that you listen to my concerns.
8. Don’t be critical of me – just tell me how to get from here to the next step.
9. Never talk down to me or make me feel small.
10. Don’t argue with me or plant doubts about how I operate.
11. Make me feel that I have choices and options.
12. Show me what your offer is in a clear way – don’t hide charges or dress up additional costs.
13. Never lie to me.
14. Call me when you say you will.
15. Tell me why I should go with you over someone else.
16. Just give me the facts and cut to the chase.
What Does The Book Customer Need?
Everyone needs different things, but we all need certain things that are the same. It just might be that you don’t need the same thing at the same time that others do. But along the way, many of us have the following concerns. See which ones your book taps into and seek to address them in your marketing efforts.
According to Maslow’s Triangle, which shows a hierarchy of needs by humans, people have physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. We need to make sure we have healthy air to breathe, clean water to drink, access to nutritious food, sleep, health, shelter and clothing. We may need sex/love/relationships, security, and to feel good about ourselves. So many things are involved, from pets and children to careers, entertainment, weather, sports, games…you name it. Figure out where your book fits in to all of this.
“Wealth doesn’t make you happy but it helps you to endure unhappiness.”
“When myth meets myth, the collision is very real.”
--Stanislaw Jersey Lee
“Whenever a husband and wife begin to discuss their marriage they are giving evidence at a coroner’s inquest.”
“The success of most things depends upon knowing how long it will take to succeed.”
--Charles-Louis de Secondat, Baron de Montesquie
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at email@example.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.