Wednesday, July 31, 2019

Should You Write A Second Book To Promote The First?

You are trying to promote and sell your current or upcoming book so the last thing you need is to publish another book that needs publicity, right? Well, what if you published one book in order for it to be used as a marketing tool for one’s business, consulting firm or brand?

Let’s say you publish a book on selling real estate and you want that book to sell well, help you get new clients, and help you get publicity. Consider doing an ebook (something you can get out quickly, with little or no cost and something that can be shorter than a traditional book) in addition to your main book. The e-book can even be given away for free in hopes it will get people to your site, where they can buy your original book. The ebook can be on a complementary subject or it can be some additional material that serves as a teaser for the book you want to sell.

Or let’s say you published a specialized book that sells more than a typical book in a bookstore. Maybe it is selling for $100 or $1000 a copy. To promote such a high-priced volume, consider having a traditional publisher issue a different version of the book, one that doesn’t give the same quantity of information of the premium valued one but nevertheless still is perceived as giving useful, and interesting information. The mass distribution of the second book could get more visitors to your site and lead some readers to buy your more expensive, specialized book.

You can experiment and release different books at varying price points and each one can serve to help sell the other one and space lend to generating more traffic to your site. Some people prefer different options., based on budget preference or needs. 

If you don’t want to do a second book, consider writing a number of white papers (well-researched 4-6 page reports on a specific topic) and use them to promote your book and site.

“Do not wait for extraordinary circumstances to do good action; try to use ordinary situations.”
--Jean Paul Richter

“Things are not as we see and sense them but as we wish they were seen and sensed.”
--Augusto Roa-Bastos

“To understand a new idea break an old habit.”
--Jean Toomer

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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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