Friday, July 26, 2019

Sometimes You Need Approval From 10 People To Sell a Book

Some organizations, corporations, charities or government agencies have a bureaucratic approval process when it comes to buying your book in bulk or to hire you as a speaker or consultant.  You may need to win your sales many times over by dealing with:

·                     The owner or president.
·                     The head of marketing and publicity.
·                     An investor or sponsor.
·                     Influencers – consultants, lawyers, and board members.
·                     Someone with policy or political clout who bends the ear of decision-makers.

Hang in there but be prepared to go through the sales process with multiple people at various stages.

Marketing changes at the speed of technology and the rate of consumer adoption and acceptance of the technology.  However you communicate your effort to sell your book or service, just remember that people want the facts, a fair price, to believe you’ll deliver as promised, and to receive something of value.  Make the transaction as easy as possible.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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