Friday, November 6, 2020

Should Authors Create Audiobooks?



Should you create an audiobook?


Authors write books for a reason, so depending on why you wrote your book, the answer to the above question will become apparent.




If you wrote your book to showcase your expertise and serve as a calling card to get attention for your business or professional services, then you would want to reach people anyway you can. A reader/listener could become a client and earn an authors hundreds or thousands of dollars per book sale. In such a case, do an audiobook.


Those type of books – instructive/how-to – work well as an audiobook. Someone can hear your voice, encouragement, enthusiasm, and story-telling and determine they want to work with you. The audiobook is like an audition.


Audiobooks are good for people who like humor – it is like downloading a visit to a comedy club.


Fiction is popular as an audiobook because people can hear the story dramatized, sound effects and all. 

Dry reference books don’t work as audiobooks. Nor do books on complex topics.


The real advantage of an audiobook is that it diversifies your way to reach a customer. Some prefer a hardcover book. Many enjoy a trade paperback. Some may like an e-book. And some prefer to listen, rather than read.


Audiobooks are good for those who:

·         Have screen time burnout.

·         Are tired of reading/watching content.

·         Are driving or traveling.

·         Listen while doing chores, working out, or multi-tasking.

·         Are legally blind.

·         Lack literacy skills.


The number of audiobook titles has exploded every single year this decade. About 5,000 new audiobook came out in 2010. By 2015 that hit 35,000. Last year, it was 60,000. From 2016-2019, 200,000 new audiobooks became available.


It is getting easier and cheaper to create an audiobook and make it available for sale. It is also easier than ever to purchase and listen to one. Look into it and if you feel having an audiobook gets you closer to your goals, pursue it. If it just seems like an “extra” that you can’t afford to do, skip it.


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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  His insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are the product of his genius. You can – and should -- follow him on Twitter @theprexpert. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo.

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