Wednesday, November 11, 2020

Will Authors Take A Book Marketing Vaccine?



America heard great news this week as pharma giant Pfizer announced it will soon apply for FDA approval for a breakthrough vaccine to battle a plague that has claimed the lives of a quarter-million people, infected at least ten million, and uprooted the economy and our way of life. But what we really need is a vaccine for authors to battle their fear, laziness, and lack of knowledge when it comes to marketing their books.

Of course there is no comparison between a life-saving drug to battle an insidious, deadly pandemic and the need for a career-saving cure to the book marketing blues, but there is some similarity between the two worth exploring.

Whereas a certain portion of our great nation does not acknowledge scientific fact, these individuals ignore perilous health risks. They fail to understand their behavior contributes to the spread of disease, risking the lives of others as well as their own. They may not even take the vaccine, believing the cure could be worse than the disease — or that it is not needed because corona doesn’t pose a perceived threat to them.

The same can be said of many authors who fail to execute a sound book marketing campaign. The antidote would be to hire a PR pro to eradicate the disease of inertia, lethargy, and ignorance. They fail to act, in part, because they don’t believe they need to. They think, mistakenly, that the book will sell itself because it is so amazing. Except people won’t hear about the book and it will die the same death as a lousy book.

Some published authors wrongfully believe their publisher should and would promote their book, but they don’t realize how many publishers operate today, how they give little or no attention to the majority of their titles.

So how do we get authors to take their medicine and embrace the marketing of their books? The book sales will sicken without help, and the words that should leap off the page to nurture the reader’s soul shall fight other books for attention, canobalizing themselves. Books need marketing like plants need sunlight. To not market is to give your book cancer.

Corona will continue to rise to uncontrollable and unfathomable numbers as we approach winter. They already have broken through all ceilings. The vaccine looms large but won’t be a big factor until spring. We need six more months of vigilance. But there is hope, indeed.

Do authors have the same hope? 4,000 new books are published daily in America. How many will die at birth? How many authors will fail to get their book marketing vaccination? The good news? One already exists. Any author, today, can start to market their book.


No permission needed. No government intervention is necessary. No miracle cures have to be discovered.

Get off your deathbed and breathe life into your creation. Let the words dance in the minds of readers, and may your book be the cure to someone’s life struggles.


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Brian Feinblum, the founder of BookMarketingBuzzBlog, can be reached at  His insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are the product of his genius. You can – and should -- follow him on Twitter @theprexpert. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo.

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