As a crowd well into
the thousands filed off the Huntington Beach pier after having witnessed a
25-minute fireworks display on the Fourth of July, one guy sought out the
opportunity to preach to revelers about Jesus.
I can’t blame him. He follows the number one rule in marketing: go where the people are.
Jesus supporters are everywhere.
They are on Hollywood Blvd, where LA’s version of Times Square and the Vegas Strip yield hundreds of people passing by every minute.
They also show up near malls, concerts, sporting events, street fairs, train hubs, and wherever people congregate. The message is always the same: save your soul, donate here.
Nothing is marketed better than Jesus. So, granted, he has lots of name recognition, but the idea that his supporters go where lots of people congregate is a simple but smart approach. The guy by the pier was armed with a cardboard sign, megaphone, and pamphlets. That is the starter kit for all authors to use.
Grassroots marketing is still a thing. Not everything has to pass through the digital stratosphere. People can still see and hear live people, handing out messages on paper like it is 1922. It works!
I was tanning on the beach yesterday, minding my own business, gawking at the unbelievable bodies lining the soft sandy beach as the ocean water tumbles to the shore with sparkling water drops evaporating into the sun, when a stranger approached, handing out books. He said he saw I had a book with me and figured I met a threshold.
He has the right idea. Go where the people are. Seek out your targeted demographic. Approach. Move on.
Ok, nothing genius being passed on here, but this is a reminder to hand-sell your book. Tweet and blog and speak at stores and do the big stuff necessary to market yourself. But don’t overlook or dismiss the obvious: go where the people are.
Brian Feinblum, the founder of this award-winning blog, can be reached at email@example.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.