“Hot Girls Have IBS.”
This was the message on a billboard that one can spot at a southern California beach. It certainly gets your attention, as billboards should.
Billboards are everywhere, scattered across millions of miles of roads, on the sides of buildings, and in the middle of empty fields across the nation. Most advertise a brand, product, or service. Some are used during election season for candidates and referendums. Some billboard ads are posted to showcase a viewpoint, honor something, criticize someone, pay tribute to someone, or even to find missing people or criminals. Billions are spent annually on billboards but have you ever seen one to promote a book (other than the Bible)?
Probably few if any billboards promote a book, and I can safely assume that not one billboard shares ads for book marketers. But if I could create some billboards to dispense advice to authors, they would likely share messages like these:
· Turn the page on yesterday’s shortcomings. You can rewrite your book marketing future.
· Books sell when authors sell themselves.
· Have you marketed your book today?
· Set daily and weekly goals to market your book. What gets planned, gets achieved.
· Great books require great marketing.
· Have an opportunistic mindset – see opportunities everywhere.
· Trade, buy, give away, beg, or do what’s necessary to promote your book.
· When soliciting others, No is a delayed Yes.
· Diversify your book marketing portfolio.
· Always ask for something – you will get sales and help that way.
· Being shy or quiet won’t sell a book.
· Find your tribe and sell to those already predisposed to liking your message.
· Keep pushing, prodding, and probing.
There are lots of things I would want to tell authors and a billboard seems like a cool way to be heard.
Did you know that four states actually ban billboards? Hawaii, Maine, Vermont, and Alaska are free of them.
There are over 580,000 billboards just on federal roads, estimates www.scenic.org.
Lastly, over $240 billion was spent on advertising in America in 2019. Only six billion was spent on billboards. Could there be an opportunity there?
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.