Monday, October 24, 2022

Why Great Books Go Undiscovered

5,000 new books are published daily in America.  Could Johannes Guttenberg have envisioned such mass output when he perfected the movable type printing press more than six centuries ago? Are we at the point where there are too many books?

I love books and believe that every book has a right to be published. Free speech, period. If a book commits legally proven libel or defamation, it should be removed from circulation. But, society cannot realistically embrace all of the books that are out there. No one has the capacity to read well over 99.99 percent of what is published.

So, if so many books and choices exist, but the vast majority of people lack the time, money, need, or desire to read any more than a few out of the two million new books released annually, too many books that are worthy of attention go unnoticed and bereft of a readership.

Is the enemy of a good book too many mediocre or bad books — and not another good book? The market is so flooded that consumers easily miss thousands of potentially amazing books. The great ones mesh into the invisible cloud with the lousy ones. The vast majority of books are mediocre, and a significant minority are awful.

What can help us dig through the clutter?

* Better quality control amongst self-publishers.
* More effort by consumers to find the best books.
* Inventing a system that is more comprehensive and less biased than the current scattered array of book reviewers.
* Doing away with paid reviews and keeping it a merit-based system.
* Not relying on one search engine — Google— or one bookseller — Amazon — to dictate search results and reviews of all books.

I advocate for the creation of better books, for us to be a nation of books, for books to be sold and talked about everywhere, and for authors to write the wrongs of the world with facts, ideas, and vision. Books are near and dear to me — and I hope they will be to all people. We just need a better way to alert people to the truly wonderful books that are out there.

Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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