A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
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Wednesday, May 13, 2020
Can You Market Books With Just 8 Words?
say you have just published a great book. Let’s also say you have an
interesting background story. Let’s even assume you have an interesting,
empowering, timely message to share. So what? How will you convey this to
others in a way that they will take notice?
is the dilemma of today’s author. How do you alert others that you are the real
deal, that you have something useful to say, that you are qualified to say it,
and that your book is something people should read and care about?
get eight words to make an impression.
right. You read that correctly. Eight words, that is it.
why would all of your life’s work, dreams, and precious book be reduced to just
eight little words? Because that is the length of your email subject line. It is the length of a headline. It is the
length of the first sentence of a tweet or Facebook post. People don’t read
beyond that if those first eight words don’t lure them in and make an
how the heck do you take an 80,000-word book and reduce it to a mere eight words?
at it as a game, like doing a word jumble, crossword puzzle, or a sudoku. You
have this valuable piece of real estate that you must use wisely. There is a Feng
Shui to words – how they look and sound, their size, their meaning, their
connotation, and their arrangement. Find the way to one’s mind, heart, or soul
with the right string of eight words.
eight-word statement needs impact and power. Is it action-oriented? Does it
raise one’s curiosity? Does it make the reader feel a certain way, perhaps
conjure up certain visions? Does it spark anger, fear, humor, or desire?
should those eight words emphasize? What is it that you can say in just a few
words that will open the doors for the reader to want to know more, to want to
continue reading the rest of the email, story, tweet, FB post, or press release?
say the first line of a book, especially a novel, needs to be so strong that it
grips the reader and invites him or her in. Well, you need that kind of
fireworks power with your subject line. If you want someone to click on what
you offer, you have two things to work with: your subject line and a strong
need to be short and sweet. The sizzle sells the steak – not the taste. They
won’t taste what doesn’t smell or look enticing. Write some mouth-watering text
that forces readers to be consumed by what you are offering.
what does a bad subject line look like? They usually:
generic and sound bland
to lead the reader to feel involved
sound urgent or exciting
purpose, passion, or color Sound functional but lack style
subject lines will:
a powerful statement and declaration
an interesting question that people are curious about
purposeful punctuation like a question mark or exclamation mark
·Uses the future or present tense
the words in the right order of appearance so the emphasis is on the right
sounds crazy that your life or writing career comes down to just eight words.
One sentence. But it does. So make sure your subject line has punch, mystique,
or news – or your email gets ignored and your book dies a quiet death.That is just eight words -- choose them wisely!