Monday, May 25, 2020

How To Stop Procrastinating Over Marketing Your Book

Procrastination: Why We Do It and What It Says About Our Psyche

You probably saw the headline to this blog post and put off reading what I have to say.

I understand.

We all procrastinate on something – and we all need a work around -- or we will allow for something to stifle our lives and writing careers.

I confess I have a problem. I procrastinate over certain things, such as preparing documents for my accountant to do my taxes. But I also know that many people procrastinate in areas of writing, editing, book promoting, and selling books. But it doesn’t have to be this way.

So what do we do when we procrastinate?

·         We write ourselves notes and reminders to do the very thing we are avoiding.
·         A little voice tells us day and night to do what is needed
·         We hear from those closest to us asking us when we ill get to the thing we keep putting off.
·         We will get frustrated with ourselves and question why we are not doing what is needed.
·         We will try to avoid thinking about what we are avoiding and put our energy into some small reward-based task to help us feel productive.
·         We will hit our addictions harder – junk food, binge TV watching, drinking, doping, porn viewing, gambling, smoking, video-gaming – or whatever we do to escape life.

Whenever I actually complete the task I had been putting off, I always react the same.

I say:

"Oh, that was not as bad as I thought.,"
"i wish I had dome that sooner."
"Next time I will do things differently."
"If I can do this, I will tackle other things that I have avoided.'"

Then time goes by. Old habits settle in. Boom, we are back to square one, as if nothing ever happened, returning to our procrastinating ways.

So what is the cure -- or the vaccine? How do we avoid putting ourselves in these situations?

I wish I knew the answer. I don't.

But I have some ideas on how we can get this under control. Here is a half-dozen of them:

1. Simply do not let the thing that you are avoiding beat you up any more than it has to. Set a deadline to start attacking it. Break up the big task into smaller pieces, and before you know it, it is all done.

2. Ask for help. use your resource.s Don't suffer alone.

3. Talk it out. See if a friend or therapist can help you see that you can handle the thing you are letting overwhelm you.

4. Stop making excuses as to why you are not doing what is supposed to get done.

5. Use your addictions not to comfort your stalling ways, but as a reward for when you actually complete the task at hand.

6. Remind yourself you have performed tough, laborious, boring, or costly tasks before -- and survived and succeeded. You will get through this, just as you have before.

Human psychology is an amazing field to study. We can diagnose others, hand out advice, and see where people fall short. But our radar is broken, when we look at ourselves. Somehow our microscope's lens is shattered when we turn it inward.

Authors procrastinate because they:

  • Don't feel confident they will succeed at the task at hand.
  • Fear failure and don't feel motivated.
  • Let doubts and questions get in the way of action.
  • Lack resources, help, or support.
  • Feel out of their comfort zone.
  • Simply just want to write and want to ignore editing, marketing, or finding a publisher.

But authors can do more -- and better. I understand the procrastination beast well. I also know that we can see our energy, brainpower, and emotional currency towards building something, rather than tearing ourselves down. Don't delay -- act now!


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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