Bookshop.org is a fairly
new online retail platform for selling books. It could end up siphoning lots of
business from Amazon and provide customers with a way to support indie
bookstores. It could create a healthy balance in the book trade between amazon, Barnes
& Noble and indies. Authors and publishers should educate the public and
provide this ordering option when sharing sales information for their books.
“Bookshop.org hopes to play Rebel
Alliance to Amazon’s Empire,” says the Chicago Tribune. “An Indie
Alternative to Amazon,” says Poets & Writers.
So what exactly is Bookshop? Who is
this new kid on the block?
I will let it describe itself, as
per its website:
“Bookshop is an online bookstore
with a mission to financially support independent bookstores and give back to
the book community.
“We believe that bookstores are
essential to a healthy culture of readers and writers. They’re where authors
can connect with readers, where we discover new writers, where children get
hooked on the thrill of reading that can last a lifetime. They’re also anchors
for our downtowns and communities.
“As more people buy their books
online, we wanted to create an easy, convenient way to get your books and still
support local bookstores. We also wanted to create a place where authors,
groups, individuals, and publications can earn affiliate fees that benefit
local bookstores.
"We hope that Bookshop can help strengthen the fragile ecosystem and margins around bookselling and keep local bookstores an integral part of our culture and communities.
"Bookshop also has an affiliate program that allows anyone to earn a commission from selling books, while giving back to bookstores. So if you have a bookclub, or a PTA, or a website, or a #bookstagram feed, sign up to be an affiliate to be rewarded for your advocacy of books--Bookshop wants to give back to you, as a supporter of reading and independent bookstores!
"Bookshop will be a B-Corp - a corporation dedicated to the public good. By design, we give away about 75% of our profit margin to the stores, publications, and people that make up the thriving, inspirational culture around books!”
So how does it help raise funds for
indie bookstores?
Its site says:
“Bookshop supports
indies in two ways: 10% of all non-bookstore affiliate sales on Bookshop.org go
to support participating ABA independent bookstores (who opt in with sarah.high@bookshop.org)
in an overall earnings pool that is evenly divided and distributed to stores
every six months.
“ABA Bookstores that
are affiliates, who sell books online using Bookshop (by sharing links their
Bookshop link on social media, email newsletters, on their websites, etc.) will
earn 25% commission directly on any sales they generate, without having to do the
work of keeping inventory, picking, packing, shipping or handling complaints
and returns. All 25% of the sales will go straight to this particular bookstore.
"Want to set up an
affiliate’s account:? You can create an account at https://bookshop.org/affiliate_profile/introduction.. If
you’re a bookseller who wants to sign on, email Sarah at sarah.high@bookshop.org."
I look forward to buying books at www.Bookshop.org.
I look forward to buying books at www.Bookshop.org.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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