Wednesday, May 27, 2020

11 Insights For Marketing Books

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Here are 11 insights on how to market your book successfully. They will only serve you well if you open your mind and heart and learn how to adapt to change, find new ways to do things, and put in the hard work necessary.

1.      Seek to apply other lessons in life to how you go about marketing a book.

2.      Re-frame your failures as opportunities to learn and grow.

3.      Know what you are good at and accelerate your efforts in those areas. For the areas you fall short, either dismiss them or outsource for the help you need.

4.      Always dream big but act at the level dictated by your skills, knowledge, resources, and opportunities posed. Fund a truthful blend of reality and hope.

5.      Don’t deny or avoid real issues. Handle them head-on.

6.      Get your facts straight and only act on what you know.

7.      Improve your communication skills – style, vocabulary, voice, energy, enthusiasm, and follow-up.

8.       Observe, listen, learn – then act, share, and collaborate.

9.       Be opportunistic. Don’t wait for someone to invite you to the dance – go out and create opportunities for yourself.

10.   Follow the rule of favors. Offer to help someone now so that you can ask for more later.

11.   Your greatest asset to sell books? Your words! Yes, use certain words, in the right order and length, to present a need or desire of others to buy an encased collection of other words.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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