Is life how we actually
live it--or how we perceive it?
Okay, I didn’t mean to
get too philosophical here, but this is a relevant question, is it not/ When it
comes to book publicity and marketing, it’s all about perception. Perception is
reality.
It’s important that you
embrace this adage: What’s real is what people think, not what is. It’s what
they feel, not what is. It’s what they fear or desire, not what is.
With book publicity, you market to perceptions, not realities.
With book publicity, you market to perceptions, not realities.
Many people react based on
emotions, not just the facts. They make choices based on perceptions and
guesses, not always on science-tested principles or hard accounting numbers.
You must promote your
book, ideas, and brand in a way that plays to people’s perceptions. There’s no
use trying to convince someone they’ll need an umbrella on a sunny day nor is
there any reason to market a burden over a benefit. For instance, you don’t
tell someone how hard it will be to lose 30 pounds. Instead, you just talk
about the end result, of how great they will feel and look once it’s lost. But
if you tell them what they have to do to get to that point you will have turned
them off.
Do you highlight a
problem--or its solution--or how things will be once it’s solved? See the
difference between the three components? People want to hear good news, not
bad. They want to know things can get better, not worse. They want to envision
their aspirational world and feel they don’t have to do a lot to get
there.
How you market will
determine your success, not so much the quality of your book. That’s the
reality we live in. Sizzle sells the steak. Remember to sell yourself in a way
that’s powerful, positive, and with a pay-off for others.
When you try to sell
your book to potential readers, present it as a cure. Your book has to be seen
as filling a need, fulfilling a desire. Or helping to stave off a future
problem. They want to hear benefits, features, and rewards. No reason to give
them details they don’t need or to present your book in a way other than how
they want to hear about it.
When you pitch yourself
to the media, present yourself as an expert, resource, or personality who has
something that will serve the needs or desires of their
readers/listeners/viewers. You are there to help the media and to be seen as
helpful--not as someone who has an agenda or only cares about herself.
How people perceive
you--and how you present yourself--trumps reality. Perception is
nine-tenths of book marketing.
PLEASE CONSULT THESE TIMELY RESOURCES
How Should Authors Promote Books During A Plague?
10 Tips For Pitching Books
To The Media Now
The
Right Social Media Strategy For Authorshttps://bookmarketingbuzzblog.blogspot.com/2020/05/the-right-social-media-strategy-for.html
Here’s My
Graduation Address to the Class of 2020 on A Writing Career
Are You Really Ready To Write, Publish & Market Your book?
Powerful 2020 Book
Marketing Toolkit -- FREE
How Do Authors
Promote Books When The Media Is Corona Centric?
The Bestseller Code
For Book Marketers & Authors
32 Book Deal, Discount & Promotion Sites For You
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas
expressed in this terrific blog are his alone and not that of his employer or
anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2020. Born and raised in Brooklyn, he now resides in Westchester. His
writings are often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted
a panel on book publicity for Book Expo America.
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