There is no one-size-fits-all approach to marketing, whether it is a book, a service, a restaurant, a product, or a non-profit. What works for one, fails another. Luck, timing, location, price, competition, and dozens of other factors will determine the fate of any marketing venture.
Now, this does not mean that success comes randomly or without reason. No, there are best practices out there, and certain approaches make more sense than others. But it is not guaranteed. The secret sauce recipe is not firm. The formula for authors and publishers can change — and does.
Let’s look at the core basics and have you make a checklist as to whether you are positioned to make your book publishing career a winner. Again, nothing guarantees success, but we can narrow down the window for failure. Take a look at these factors:
Give it some time and plenty of hustle – and you will start to see positive results.
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