Book
marketing needs to be done, to support an author’s brand, generate book sales
and spread a message. Authors know this well, but so many try to avoid it.
Maybe they just need to see the act of book marketing in a different light.
Start
by breaking it down into specific, smaller elements. Focus on one thing and
explore how you can do it well. Don’t get overwhelmed by everything that you
need to do. Just zero in on one thing.
For
instance, if we’re talking about advertising, develop a checklist of specific
needs, questions, resources, and
timelines needed to execute a successful ad campaign.
You
might want to research:
·
Where
to advertise
·
Cost
of advertising
·
When
to advertise
·
Examples
of successful ad campaigns
·
How
to construct an advertisement with great content/images/headline
Or,
maybe you want to explore speaking engagements. Again, develop your checklist
to figure out what you need to know, decide, or do.
You
will want to research:
·
Where
to speak (which cities/locations).
·
If
one is paid or given an opportunity to sell books.
·
A
timeline of when to speak.
·
Identify
content for your speech.
·
Researching
a contact sit for specific venues, such as bookstores, libraries, schools,
organizations, businesses, churches, or other groups.
·
What
you’d speak about.
·
Researching
a contact for specific stores, libraries, schools, organizations, businesses,
or churches to solicit speaking engagements.
By separating
each large task, such as speaking, advertising, social media, bills, sales,
networking, news media, blogging, etc., you help yourself focus better. By then
listing smaller, specific tips for each large task you start to go from a
concept to actualizing a reality.
Some
of us really have ADHD or OCD or procrastinate all of the time. But even
without an official diagnosis of something that debilitates us, we all seem to
suffer from being poor planners who get fearful of the unknown, delay things to
the point it sabotages us, and who hate making decisions. Something cripples us
and then nags us. If we just get going in some direction, and then build on
what we are doing, we will be fine.
So
what stops us from taking hold of our book marketing fate?
·
We
lack knowledge
·
We
feel insecure
·
We
lack time or money
·
We
doubt our success potential
·
We
fear rejection
·
We
don’t have a good role model
·
We
don’t enjoy it and want to just write, write, write
I
know we can’t all be good at doing everything, nor can we all be good at
marketing a book. But we can each do better, and try a little harder, and act a
little smarter than what we’ve done so far. Give it a shot. You haven’t a thing
to lose – and so much to gain.
PLEASE CONSULT THESE TIMELY RESOURCE
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