Whenever
I meet a potential client (an author) who is seeking to utilize the public
relations firm that I have worked at for 21 years (Media Connect), I ask them
three questions:
1.
What
is your book about and why did it have to be written by you?
2.
Why
did you write it?
3.
What
do you hope to accomplish with your book and the PR campaign?
The
first two questions are usually answered quite easily, but the last one
challenges them a little bit. They have trouble identifying and prioritizing
all of the things they hope will come about as a result of the book’s
publication. They are even less certain what the publicity campaign could
achieve.
Authors
need to have clear answers on all of these questions. Many authors are often
looking to accomplish a number of things with their book, typically to:
·
Impact
others and influence society.
·
Sell
more books.
·
Use
the book publicity as a way to generate speaking, consulting, or business opportunities.
·
Establish
their brand.
·
Help
them get a better job, sell a business, or move other products and services.
Some
people believe their book and media exposure will help them sell the rights for
movies, foreign language translations, or other formats, such as audio. Or it
will help them land a big publishing deal for future books.
Others
want to serve their fat ego and just swim in a heap of praise and third-party
validation.
A
handful want to push a political agenda and use the book and media campaign to
further a political movement or candidacy.
All authors should have specific goals in mind. They must share these goals with
others and plot out a marketing plan, to achieve them. If you don’t know why
you are doing something you won’t know what to do to help you get where you
want or need to be.
Knowing
why you are on a mission will help get others to believe and support you. Everyone
is drawn to passionate people who focus on, pursue, and reach out to get what
they want. We admire purpose-driven people, especially when they enunciate a
vision or share a message we feel obliged to rally around.
Know
why you are promoting a book and then pursue your dreams with enthusiasm,
confidence, and hope.
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Brian Feinblum’s
insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are
his alone and not that of his employer or anyone else. You can – and should --
follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels much more important when discussed in
the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and
raised in Brooklyn, he now resides in Westchester. His writings are often
featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted
a panel on book publicity for Book Expo
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