Sunday, November 6, 2022

Author Attitude Adjustment Time


As we just fixed our clocks to account for the “fall back” daylight savings ritual, authors need to now adjust their attitude. That’s right, my creative, visionary wordsmiths: Change your approach to how you view the practicing of your craft.

You simply don’t have the luxury to just write — and then abandon efforts to market yourself or sell your books. Your attitude needs a tune-up.

The vast majority of books will not see daylight. They will not sell more than a few hundred copies, and many of those sales will come over a period of a year or two from people connected to the author, including friends, family, colleagues, neighbors, alumni, church members, and social circles.

You want to sell more books, right?

Change your attitude.

Everything in life starts with your attitude.

Are you optimistic or pessimistic? Confident or insecure? Courageous or fearful? Competitive or laid back? Initiate vs react? Do you smile and laugh or frown and cry? One’s personality derives from their attitude. Your attitude gets shaped by your DNA, environment, childhood, how people react to you, and luck. I am not a freaking psychotherapist — and I know a quiet, shy, or insecure person can’t just change their stripes simply because I demand that they do. Let’s get real. But all authors can do better — and should.

Improve at your own level.  Believe in yourself and book. People rise above self-imposed limitations and societal boundaries and overcome challenges when they are forced to, when it is not a choice but a necessity. Fight or flight. You need to realize there is no wiggle room when it comes to marketing your book. You simply have to promote and sell your book — or you will die.

I implore you: Do something! Now. Tomorrow. And again. Start by changing your attitude.



Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:

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