What do we tell ourselves? What do we tell others? Is it the same story? Is it truthful?
I have one rule with publicity: Don’t lie. But you don’t have to tell the truth.
Never lie, but you are under no legal or moral obligation to say everything. Only discuss the highlights, the appealing parts -- and skip or omit the areas you fall short in. See the difference?
For instance, let’s say you got a mediocre book review from a magazine. Quote the best line -- and scrap the rest. It is not a lie, just not the whole truth.
In marketing, advertising, speaking social media, and traditional media, we filter what we say and of course, seek to make ourselves look as best as we can. Forget the circumstances, shortfalls, or mistakes that your book may hold. Accentuate the positive and eliminate the negative.
The worlds of sales, politics, and fashion only know from the positives -- and anything else gets buried or ignored.
In PR, the news media, politics, advertising, social media, or even our lives, we manipulate the image or message that we want people to see. Reality is not always this concrete, objective thing - it’s about facts and perceptions, theories and histories, and a blend of opinions.
Authors need to figure out what they need to say and highlight and what they should remain silent on and avoid. No lies… just limit which truths will be shared.
It may sound sinister, but it’s no different than how you may get when submitting a resume for a job or crafting a profile for a dating app. You ignore and silence the parts of your life that do not make you look so great. The same approach should be taken when you promote your book and market yourself.
Call it the obituary factor. Obituaries don’t usually, bring up negatives. It’s not a full scorecard of one’s life, It’s merely a one-sided, all- positive retelling of one’s story. That’s the formula for book publicity.
stop thinking about your negatives, losses, shortcomings, or weaknesses. Ignore
them and erase them from your mindset or mouth. Only go out there and paint the
picture that you want to be seen.
Contact Me For Book PR Help
the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres.
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Brian Feinblum should
be followed on Twitter @theprexpert. This is copyrighted by
BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in
Westchester with his wife, two kids, and Ferris, a black lab rescue
dog. His writings are often featured in The Writer and
IBPA’s The Independent. This award-winning blog has generated
over 3.2 million pageviews. With 4,400+ posts over the past decade, it was
named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of
the top book marketing blogs. It was also named by WinningWriters.com as a
"best resource.” For the past three decades, including 21 years as the
head of marketing for the nation’s largest book publicity firm, and two jobs at
two independent presses, Brian has worked with many first-time, self-published,
authors of all genres, right along with best-selling authors and celebrities
such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine
Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren
Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently
hosted a panel on book publicity for Book Expo America, and has spoken at ASJA,
IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers
Association, Willamette (Portland) Writers Association, and Connecticut Authors
and Publishers Association. His letters-to-the-editor have been published
in The Wall Street Journal, USA Today, New York Post, NY Daily News,
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Washington Post. He has been featured in The Sun
Sentinel and Miami Herald. For more information,
please consult: linkedin.com/in/brianfeinblum.