The old detective crime drama, Columbo, on television, featured a catchphrase for the investigator who always solved his cases. He’d say at the end of a lengthy interaction/interrogation, “Oh, just one more thing.” This would help him get what he wants. Authors should try it too.
Columbo would just start walking away from the person he talked to, sometimes the murderer, and after the person lets their guard down by thinking the conversation is over, he shouts at what seems like a harmless question, but it’s one that forces them to think on the spot.
Though authors don’t seek to catch a criminal, they do hope to capture a fan or a customer, a speaking gig, a news media opportunity, or a positive review. No matter what you say or offer, at the end of your blog post, conversation, or social media quip, say something that moves them to do something, such as:
· Ask them to sample your book
· Invite them to an event
· Encourage them to view your site
· Ask them to download an item that you make available on your site for free
· Introduce them to someone you believe will help your cause
· Ask them a question that helps them to realize they need what you offer
· Propose a discount or special if they act now.
“Just one more thing” can keep a conversation going and give yourself a chance to further convince another that you offer that they really need or should want.
It’s the same as saying “By the way” or “FYI.” You’ll want one last chance to make an offer or lasting impression that cements or re-positions what you offer.
Oh, just one more thing. If you need to figure out how to improve your book marketing, feel free to contact me for a free consultation: firstname.lastname@example.org
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Brian Feinblum, the founder of this award-winning blog, can be reached at email@example.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum.