Thursday, July 29, 2021

Does Every Author Need A Lemonade Stand?


Where should authors seek inspiration and strategy from?

How about selling your book with a lemonade stand approach?

Kids know how to sell. Just look at any lemonade stand on a hot summer day.

They most certainly:

*Fill a need: quench your thirst.
*Provide a convenience.
*Offer a good price due to low overhead
*Provide service with a smile.
*Operate with no competition.
*Experiment and have no limiting notions influencing their outreach.
*Act with confidence and optimism.
*Engender sales with their innocent looks.
*Exhibit an infectious level of enthusiasm.
*Have no shipping costs or taxes to pay.
*Have no worries: if it doesn’t work out they have a safety net!

Authors, start selling your book like a seven-year-old in the suburbs on a warm day.

Set up your sales space. You may not open your own brick and mortar store, but you can:

*Literally set up a chair, table, and sign somewhere — on your lawn, at a neighbor’s front yard, or by a street corner — and hawk your book.
*Set up a booth at a book fair and sell away.
*Have vendors at street fairs sell your book.
*Hand out fliers on the street, at an event, retail parking lot, or some heavily-trafficked location like a park, outside a school, near a church, or by a transportation hub.
*Sell wherever you, no matter whom you talk to.
*Have a virtual lemonade stand in the form of a web site.

Authors need to be street-savvy, scrappy, and opportunistic. No one knows your book exists and crowds are not knocking your door down. Get the word out. Spark a demand. Once enough people hear about your book, they will buy it. Once enough buy it, word of mouth can spread. Then things can take off and experience a life of its own.

My kids, now 13 and 16, had several successful cup cake or lemonade stand sales when they were younger. They had fun with it. They consumed what they didn’t sell while making a profit on what was sold. As they learned a little about the business world, they taught me a few things, too.

Now it is never too late to open your lemonade stand. Get out there and make a few bucks while selling some books.


Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 




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