Thursday, July 1, 2021

Are You A Charismatic Author When Marketing A Book?


Charisma. We all like to be around charismatic people. They lift us up, make us feel good, and give us a feeling that we have a strong ally. Can you be charismatic when marketing your book?


Authors should strive to always:


1.      Be resolute and determined. People like those who have initiative and take action. Be on a mission – with determination in your eyes and vigor in your step.


2.      Have a vision and state it clearly and often. Others gravitate to a strong leader who has guiding beliefs and lives by a code of principles.


3.      Be authentic, honest, and transparent. But more importantly, be yourself.


4.      Show flexibility, not rigidity. Be open to change and advice.


5.      Try new things. Keep up with the times. Adapt. Don’t sound like you are a generation behind.


6.      Have a good sense of humor, but not at the expense of others. Manage to be funny, but not offensive or mean.


7.      Be approachable and friendly. Do not intimidate.


8.      Show humbleness and not egotistical arrogance.


9.      Be a good listener.


10.  Be a strong speaker.


11.  Act with energy, passion, and enthusiasm.


12.  Show a moral backbone, Stare your operating philosophy and values – and live by them.


13.  Always smile and give good eye contact.


14.  Respect people’s wishes.


15.  Show compassion and empathy always.


16.  Be present and in the moment. Being distracted will appear obvious to all.


17.  Give others a sense that you share in their dreams and understand their needs and desires.


18.  Show that you can be reflective and analytical of things.


19.  Be encouraging of others and support their pursuits.


20.  Be positive, optimistic, and empowering.



Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 

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