Charisma. We all like to be around charismatic people. They lift us up, make us feel good, and give us a feeling that we have a strong ally. Can you be charismatic when marketing your book?
Authors should strive to always:
1. Be resolute and determined. People like those who have initiative
and take action. Be on a mission – with determination in your eyes and vigor in
your step.
2. Have a vision and state it clearly and often. Others
gravitate to a strong leader who has guiding beliefs and lives by a code of
principles.
3. Be authentic, honest, and transparent. But more importantly,
be yourself.
4. Show flexibility, not rigidity. Be open to change and advice.
5. Try new things. Keep up with the times. Adapt. Don’t sound
like you are a generation behind.
6. Have a good sense of humor, but not at the expense of others.
Manage to be funny, but not offensive or mean.
7. Be approachable and friendly. Do not intimidate.
8. Show humbleness and not egotistical arrogance.
9. Be a good listener.
10. Be a strong speaker.
11. Act with energy, passion, and enthusiasm.
12. Show a moral backbone, Stare your operating philosophy and
values – and live by them.
13. Always smile and give good eye contact.
14. Respect people’s wishes.
15. Show compassion and empathy always.
16. Be present and in the moment. Being distracted will appear
obvious to all.
17. Give others a sense that you share in their dreams and
understand their needs and desires.
18. Show that you can be reflective and analytical of things.
19. Be encouraging of others and support their pursuits.
20. Be positive, optimistic, and empowering.
Need Book PR Help?
Brian Feinblum, the founder of this
award-winning blog, can be reached at brianfeinblum@gmail.com He is available to
help authors promote their story, sell their book, and grow their brand. He has
30 years of experience in helping thousands of authors in all genres.
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https://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html
About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This
is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he
now resides in Westchester with his wife, two kids, and Ferris, a black lab
rescue dog. His writings are often featured in The Writer and
IBPA’s The Independent. This was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. It was also named by WinningWriters.com
as a "best resource.” He recently hosted a panel on book publicity
for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.
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