Friday, July 2, 2021

Should Authors Be Doing More Of The Same When It Comes To Book Marketing?



Stop what you are doing right now. Assume that there is a better way to execute your book marketing, regardless of how successful you have been to this point. Be prepared to blow it all up and start over, if necessary.

Your reaction is likely one or more of these:

*Why, what’s wrong with what I am doing?
*Ok, so what should I be doing?
*I give up: nothing seems to work.
*I was not doing much, so stopping won’t be hard.
*How do I know that what you tell me to do really works?

Here is the beauty of my strategy: It will succeed only if you choose to make it so. Commit to changing your ways, either drastically or incrementally, but alter your approach right away.


Because you can do better and achieve more. How do I know? You know. You are not peaking at your ultimate possible best, are you? Of course not.

Don’t you want to succeed and elevate your game? Demand more of yourself. Take ownership of your book marketing and really hold yourself accountable.

We all struggle, to a degree, with our fitness regimen of diet and exercise. Same with our finances and budgeting. Both are too significant to ignore. Think of book marketing the same way. At stake is not your health or wealth, but your soul as a writer.

Here is some simple advice to follow:

*What you measure gets improved. Make note of what you are doing and identify the results.
*Improve your efforts and time invested by 10% a day. Set goals; then raise them.
*What doesn’t work, do less of. What does work, do more of.
*Don’t stick with the same strategy or level of effort and expect different results to suddenly appear. Instead, alter your approach and be willing to experiment, diversify, and take some risks.

In order to improve the results of your book marketing, you will need to conclude that more can be done, that better strategies exist, and that more successful tactics should be employed. By looking to improve, you will improve.


By acting and not just questioning, analyzing, wondering, thinking, or hoping, you will see more results. Positive results beget more positive results, as you confidently build on your successes and start to experience exponential growth.

So, get off your status quo. Stop blaming others or wondering why you can’t grow your brand or sales. Make changes. Work harder, smarter, longer, and above all, act with a renewed sense of urgency, energy, and enthusiasm. The best is yet to come once you commit to achieving it.


Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 

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