They say 90% of success is showing up. There is definitely a lot of truth to that, but let’s face it, you still need skills, knowledge, ideas, and connections to get ahead. Showing up is a minimal but necessary requirement — a precursor to success. What you really need is the right attitude and mindset.
This is the backbone to success, especially when it comes to book marketing.
In my experience of three decades in helping thousands of authors break through, it appears that attitude is all.
A good attitude consists of:
* Treating people fairly and nicely.
* Displaying friendly mannerisms and a good communication style.
* Your courage to live your convictions.
* Acting with confidence, kindness, and a willingness to go the extra mile.
* Achieving, not merely trying, and of not looking at excuses or where to set blame when things fall short.
* Not overthinking and valuing thought plus action vs one or the other.
* Knowing you control the choices you make — and seeking to change or create the conditions that create better choices.
* Helping others feel good about themselves, feel heard and understood, and feel special and loved.
What stops authors from taking the action steps needed to execute a successful book marketing campaign?
You may say the answers are money, time, skills, connections, and knowledge, and though they each are relevant factors, they shrink in comparison to the poor decisions that authors make every day.
Think about how authors approach book marketing.
Too often, they are:
* Making Wrong Assumptions
* Manufacturing Unreasonable Expectations
* Allowing Fake News To Undermine Their Thoughts
* Letting Their Ego Nullify The Need For Action
* Resorting To Failed Tribalism
* Letting Insecurity and Fear Blind Them
* Mistaking Dreams For Goals
It all comes down to the author’s attitude. This is what infuses and guides their book marketing success.
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.