Authors should have blogs. You already write books, so how hard is it to pound out 500-600 words a week for your blog? Not hard at all. I can write a post while going to the bathroom. So can you.
Having a blog helps you do the following:
· Gives you something to share on your social media.
· Showcases your writing and thinking style.
· Network with other bloggers.
By networking with other bloggers, you greatly increase your chance to give your books more exposure.
If you connect with other bloggers, they might:
· Post a review of your books
· Interview you
· Allow you to guest-post
· Guest-post on your blog
· Introduce you to fellow bloggers or other helpful people
How do you find other bloggers?
Start with your niche, genre, or area of expertise. Search for like-minded bloggers. For instance, let’s say you write thrillers that take place in Miami; and involve crime. Search Google for things like:
· Crime Thriller Blogs List
· Crime Thriller Blog Directory
· Miami Book Blogs
· Florida Book Blogs
· Crime Author Blogs
· Thriller Book Blogs
· Best Thriller Blogs
There may be other ways to order your searches but you will no doubt find hundreds, if not thousands, of blogs that seem like a fit.
One by one, contact each blogger and ask if they:
· Review books
· Interview authors
· Accept guest-posts
· Or would like to connect with you
You can agree to each post about the other’s book on your blogs -- or on social media. If the blogger is not an author but a reviewer or writer, that’s fine too.
Each blogger may have a website, not just a blog. If so, email them through the website or look at the site for ideas on things that you can collaborate on. Find a way to befriend them.
Here are some resources to chew on that may help you connect with bloggers:
Lists 75 blog conferences to attend this year
Influence and support group of connecting bloggers with brands
Learn from fellow bloggers
80 blogging directors to submit your blog to
Search tool to find blogs
Learn some blogging basics
You can also find many lists and resources on numerous social media platforms. For instance, on Facebook, try Blogging Boost Bloggers United, Boost Your Blog, Blogging 101, and Blogging Newbs.
Blog, network, and blog some more. It will pay off for you.
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning blog, can be reached at email@example.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
15 Beliefs Authors Should Adopt When Marketing A Book
The Writer’s New Mantra?
Authors: Do This, Not That
Securing Many Book Sales Beyond Bookstores
Do Authors Have The Best Attitude?
Wise Fool Book Marketing Advice
Why Hire A Book Publicist?
17 Ways Authors Always Succeed
About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.