1. Why did you write this book? I wrote this book in response to a conversation with my older daughter as we were sitting on the living room sofa, hanging out and talking. She was telling me about a friend who had recently gotten married and was concerned she wouldn’t be able to balance parenthood with her education and professional ambitions. My daughter replied to her, “What are you talking about? My mother has been doing this for 25 years, of course you can.” My daughter looked at me and said, “Mom, you made mistakes, but overall, I think you got it right. I think you should write a book to help the next generation of parents benefit from your experience and expertise.” When I looked back to understand what part of “it” I got “right”, it surprised me to realize how heavily I had relied on my professional skills to raise my three kids, all grown now – nearly 26, 23 and 18. Look, I’m neither a psychologist nor a parenting expert, I’m a pr pro. PR Parenting worked for me and I hope it works for whomever wants to try it. That’s why I wrote this book.
2. What is it about and who is it really for? This is for today’s working moms and interested dads of toddlers to teens and
frankly anyone who works with children.
PR Parenting is a new approach, a new way of thinking and the start of a
new PR Parenting Movement, which I hope continues long after I’m gone, and
benefits parents and children for generations to come. The book is about how to use public relations
strategies, practices and tactics to make parenting easier and help our kids be
their best selves. Each chapter includes professional and personal stories, as
well as my successes and
my failures, so readers can learn from all of it. Each chapter also has exercises, so readers
can take away a practical understanding of how PR Parenting can be applied to
their unique situation. AND, the book comes with a free workbook ---- it’s a gift from me to the readers. I wanted to provide this extra value so that
readers would have a tangible action plan in their hand at the end of each
3. What do you hope readers will get out of reading
your book? I hope readers will get a new perspective, some peace of
mind, and a fresh action plan that works well for whatever is going on in their
4. How did you decide on your book’s title and cover design? The book is about applying public relations to parenting, hence PR Parenting. It can be a noun. It can also be a verb. Using public relations strategies to parent puts more power into the hands of the parents as well as the kids --- hence, The Power of PR Parenting. As for the cover, I wanted an inclusive cover that would speak to everyone, no matter their location, community or background. I also wanted the first feeling when seeing the cover to be one of calm, sunshine and infinite possibility. That is why I chose the sky. It is something we all share and which has no limits.
5. What advice or words of wisdom do you have for fellow writers? There’s no such thing as the perfect first draft, not in public relations and certainly not when writing a book. Get your ideas down first. You can go back and tinker as much as you want thereafter with your editor and independently. Also, don’t get married to any text or get upset when sections hit the editing floor. It’s all good. And if you really want to, whatever doesn’t make the book can be used at a later date somewhere else.
6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? I think small, independent, traditional publishers are on the rise as are reputable hybrid publishers.
7. Were there experiences in your personal life or career that came in handy when writing this book? This book is a 25-year retrospective of how I applied my career skills to my personal life. So, all of it came in handy. There wouldn’t be a book without either of these.
8. How would you describe your writing style? My writing style in this book is 100% conversational and the word choice is exactly how I speak (not how I write in my public relations business). It’s meant to be a private conversation between the author and the reader --- a friend sharing her 20/20 hindsight with another friend.
9. What challenges did you overcome in the writing of this book? Writing and publishing a book is a marathon, not a sprint. Continuing the marathon through daily life was the biggest challenge. It was such a labor of love though that I was determined to see it through.
10. If people can buy or read one book this week or
month, why should it be yours? Parents
don’t have much time to pleasure read, but when they do, best to offer
something useful, captivating, and entertaining. This book is packed with
eye-opening and practical information.
It’s also likely the easiest, quickest and most fun parenting read out
there ---mainly because it’s a conversation laced with riveting stories. Learn,
laugh and be inspired over a cup of coffee or whatever your fancy. If that
sounds like a good use of time, then this should be your book this
About The Author: Marjie Hadad is an international public relations expert, the general manager of Must Have Communication & Consulting, an Amazon number 1 best selling author, an award-winning TV producer, as well as a coach and a speaker on how to apply public relations strategies to parenting, life and careers. The Power of PR Parenting is her first book. Marjie holds a BS in Broadcast Journalism and an MA in International Relations both from Boston University. She is married and is the mother of three children. She lives in Israel and the United States. For ore information, please see: www.PRFor.Life
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