Saturday, May 18, 2019
What Really Moves Books To Sell?
Scarcity – only six books left!
Urgency – buy today!
Deal – a chance to save 40%!
Popularity – best-sellers scan ell more books once they hit a list
Testimonials – good endorsements from a quantity of high-profile people
Timely – it is the book that serves today’s news headlines or an anniversary
Cool cover/title/packaging – image counts
Authority -- you are perceived as an expert in the subject area
Referral – a friend or trusted source recommends it
PR – news media and third-party endorsements give it cache
Smart Marketing – people can appreciate crafty and savvy ad campaigns
Uniqueness – little or no competition on a subject matter
Oddity – your book’s approach is unconventional in the way it presents its message
Viral – people want to talk about you and your book
Controversial –it challenges assumptions or opposes the norm and shakes things up
It Works – it truly delivers great value and helps people immensely
DON”T MISS THESE!!!
The Book Marketing Strategies Of Best-Sellers
How Authors Can Sell More Books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
How Authors Get Bulk Sales Now
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.