Monday, May 27, 2019

Authors Can Choose To Win

Sometimes the very thing that we want seems to elude us.  The harder we try, the harder we fail.  We get so determined in our dogged pursuits and yet we somehow fall short. Maybe we just need to take a simpler, less complex approach to our goals.

This can be true for writers as well.  Per4haps getting published is not as difficult as we make it out to be.  Maybe writing a book by deadline is not so, impossible.  It could even be that promoting and marketing a book is not as traumatic or challenging as we build it up to be.

You need to embrace a winning mindset, the kind that can be found in Choose to Win:  Transform Your Life One Simple Choice at a Time.

I came across the book in the office where I work.  Our book publicity firm is promoting the book, written by Tom Ziglar, the son of another author we also had promoted, best-selling self-help guru, Zig Ziglar.

Tom says one needs to address three areas to transform a life.  We need to:

·         Identify the bad habits we have.
·         Identify the good habits we need.
·         Choose to replace a bad habit with a good one.

Yes, as simple as that.

But of course, it is not that simple and it will take 200 pages of reading to see that.  But it doesn’t have to be some soul-twisting drama that we tend to gravitate towards.

Zig had once said:  “You are what you are and where you are because of what has gone into your mind.  You can change what you are and where you are by changing what goes into your mind.”

He also said:  “You were designed for accomplishment, engineered for success, and endowed with the seeds of greatness.”

Tom takes a practical and tactical view of what’s needed to transform our lives.  He said it comes down to desire, hope and grit and outlines the troika as follows:

"Desire:  Determine what you really want.  This is the driving force that gets you started.

"Hope:  Believe that achieving your desires will give your life meaning and purpose.

"Grit:  Identify the skills, knowledge, attitudes, gifts, and talents you need to develop, and the bad habits and limiting beliefs you need to get rid of and then work on them relentlessly until you become the person who can achieve your desires".

Writers need to determine what they desire, believe they can achieve their desire, believe they can reach desires, and express the grit needed to persevere as they pursue their dreams and aspirations.

Tom’s book identifies 50 performance habits one can choose to embrace, covering the areas of attitude, efforts, and skill.  Here are a few of those habits you should take ownership of:

"You determine your attitude in advance.  You choose to celebrate the good news and embrace the setbacks with an overcoming, can do, positive attitude before the situations happen.

"You are curious.  Being curious about someone else and their challenges is one of the greatest and most powerful compliments you can pay. Being ready with questions like, “Can you tell me more about that?” and how does that impact you?” opens doors and allows you to serve others.

"You act with purpose.  You are intentional in your actions knowing that each thing you do gets you one step closer to your desired outcome.  Acting with purpose demonstrates confidence.

"You don’t multitask.  You focus on one thing at a time.

"You eliminate, simplify, and delegate.  What are you spending effort on each day that you can get rid of?  Simplify? Delegate?

"You are prepared.  You learn in advance everything you can that gives you the best chance for success.

"You do extra.  You exceed expectations so that every interaction you have builds trust.

"You create routines.  You develop routines in the day that maximize productivity and energy and allow you to own and control your attitude.

"You visualize how the right attitude, effort, and skill will change your life.  Create a mental movie of yourself with a 10 out of 10 in attitude, effort, and skill, and imagine how your life will be different.

"You know your weaknesses and blind spots.  You identify your blind spots and areas that are not natural strengths for you in your decision-making process and cultivate relationships that have these areas as their strengths."

Don’t Forget To Give Back
Don’t some of your book proceeds to a worthy charity. Feel free to consult these reosurces:

This nonprofit is dedicated to finding worthy giving opportunities.

This ranking system evaluates tons of charities.

Here are the 100 largest U.S. charities.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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