A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Free speech, literacy, and great books are also discussed. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Friday, May 24, 2019
What Do You Need To Sell Your Book?
15 Things You Can Provide Potential Book Buyers:
someone your book delivers as promised
your promise is something useful to them.
they see a return on investment offered by you.
your ROI is better than others that they are mulling.
need to have a clear understanding of what you are selling.
need to be convinced you are a legitimate expert.
need to trust you and have faith you are not a scammer.
will want to like you or relate to you.
want little or no risks to dealing with you.
want to feel you offer something they need or desire.
packaging is a plus.
good price is extra nice.
want convenience or ease in dealing with you.
want to feel you understand them or support their plight.
want to be able to relate to you or connect on some level.
You can and should do many things to not only put people at
ease, but to get them on your side. Everything you say and do, or don’t say and
don’t do – will influence their decision of whether to buy from you. The words
you select, the ideas you raise, the questions you ask, the stories you share –
all of it contributes to their forming a quick assessment as to whether they
want to work with you.
Whatever you do, take hold of the things you have control
over. You can be on time or even early. You can respond quickly to emails or
calls. You can be polite and respectful. You can share ideas – it costs you
nothing. You can also exude confidence and reassure them of your passion for
what interests them. You also have, within your capability, to be rude, sloppy,
lazy, inconsiderate, late and scores of other turn-offs that plague your
competitors. Take control with positive steps!
Make The Book
them a gift.
them solve a problem.
them by understanding their needs – empathy.
to show genuine interest in them.
your passion for their topic.
hope, optimism, and confidence.
pep, energy and vigor.
with appreciation and sincerity.
positively phrased questions that cause them to think and engage you in a good
them see you offer mental, physical and financial benefits to them.
with intelligence and a rich vocabulary.
open your ears, eyes and heart and absorb their essence.
others with respect, courtesy, and professionalism.
them feel they are your sole focus and priority – give them your full
more than the customer expects – under promise and over deliver -- no delays,
mistakes, miscommunications, substitutions, excuses, or lies.