15 Things You Can Provide Potential Book Buyers:
·
Convince
someone your book delivers as promised
·
That
your promise is something useful to them.
·
That
they see a return on investment offered by you.
·
That
your ROI is better than others that they are mulling.
·
They
need to have a clear understanding of what you are selling.
·
They
need to be convinced you are a legitimate expert.
·
They
need to trust you and have faith you are not a scammer.
·
They
will want to like you or relate to you.
·
They
want little or no risks to dealing with you.
·
They
want to feel you offer something they need or desire.
·
Nice
packaging is a plus.
·
A
good price is extra nice.
·
They
want convenience or ease in dealing with you.
·
They
want to feel you understand them or support their plight.
·
They
want to be able to relate to you or connect on some level.
You can and should do many things to not only put people at
ease, but to get them on your side. Everything you say and do, or don’t say and
don’t do – will influence their decision of whether to buy from you. The words
you select, the ideas you raise, the questions you ask, the stories you share –
all of it contributes to their forming a quick assessment as to whether they
want to work with you.
Whatever you do, take hold of the things you have control
over. You can be on time or even early. You can respond quickly to emails or
calls. You can be polite and respectful. You can share ideas – it costs you
nothing. You can also exude confidence and reassure them of your passion for
what interests them. You also have, within your capability, to be rude, sloppy,
lazy, inconsiderate, late and scores of other turn-offs that plague your
competitors. Take control with positive steps!
Make The Book
Customer Happy
·
Leave
‘em laughing
·
Give
them a gift.
·
Help
them solve a problem.
·
Help
them by understanding their needs – empathy.
·
Appear
to show genuine interest in them.
·
Demonstrate
your passion for their topic.
·
Express
hope, optimism, and confidence.
·
Display
pep, energy and vigor.
·
Act
with appreciation and sincerity.
·
Ask
positively phrased questions that cause them to think and engage you in a good
way.
·
Have
them see you offer mental, physical and financial benefits to them.
·
Speak
with intelligence and a rich vocabulary.
·
Truly
open your ears, eyes and heart and absorb their essence.
·
Treat
others with respect, courtesy, and professionalism.
·
Let
them feel they are your sole focus and priority – give them your full
attention.
·
Do
more than the customer expects – under promise and over deliver -- no delays,
mistakes, miscommunications, substitutions, excuses, or lies.
·
Say
you don’t know when you don’t know.
·
Admit
you are wrong when you are.
·
Have
the courage to take a contrarian viewpoint.
Catch Me At Book Expo America May 31
DON”T MISS THESE!!!
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy that sells tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
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