Sunday, May 5, 2019

Presenting Your Story To The Media

People want to buy into a good story so figure out how to best present yours. They obviously have to be interested in the subject you write on but they also want to feel they can trust you. They want  to like you. 

Of course your credentials will sway them. The number of years you have worked in the industry you write on is important. Your awards, education, training, and professional experiences are to determine whether to invest in you. 

They also want to develop a personal profile of you. They want to know of the person behind the writer, the speaker, the consultant. So tell a story. 

Reveal only what you care to share but convey your words in a way that keeps readers engaged.

Think About What Others Might Want To Know:
·         Any funny stories to share
·         Biggest accomplishments
·         Greatest failures
·         If you ever thought of leaving the field
·         How you would change your industry or the world
·         What your hobbies are
·         Where you grew up
·         If you are married or have kids
·         What schools you attended
·         Your insights on trends or worthwhile predictions

People want to know you are genuine and real but they also want you to be the authority and expert. They want a balance – the best of both worlds – where you come across as having all the answers and yet revealing a certain vulnerability or imperfection that allows people to identify with and relate to you.

Catch Me At Book Expo America May 31

Don’t Forget To Give Back
Don’t some of your book proceeds to a worthy charity. Feel free to consult these reosurces:

This nonprofit is dedicated to finding worthy giving opportunities.

This ranking system evaluates tons of charities.

Here are the 100 largest U.S. charities.

How Authors Get Bulk Sales Now

Some key principles to rally your book marketing around

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So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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