Of course your credentials will sway them. The number of years you have worked in the industry you write on is important. Your awards, education, training, and professional experiences are to determine whether to invest in you.
They also want to develop a personal profile of you. They want to know of the person behind the writer, the speaker, the consultant. So tell a story.
Reveal only what you care to share but convey your words in a way that keeps readers engaged.
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