1.
Energy -- Everyone has their style of communicating
and one cannot change their personality much, but we can all come out with a
higher energy level. Take effort to get proper rest, diet, exercise or
medication to make sure you come across as alive and alert.
2.
Enthusiasm -- Similar to your
energy, come across as positive, optimistic, and excited to be where you are to
present whatever you have to say. Express gratitude and appreciation, smile,
and have pep in your step.
3.
Humor/Wit -- Everyone loves to
laugh. You don’t have to give one-liners and be a comedian, but it always
lightens things up when you can show an understanding of an issue with humor.
Don’t assume they will laugh at sensitive issues regarding race, religion,
politics, sex, etc. but you can be playful about your book topic.
4.
Vocabulary -- You need to speak
at a level people understand but also at a higher level to display you are
intelligent and know your stuff. Use industry jargon where it is relevant, not
just to come off as a know-it-all.
5.
Curiosity -- Ask questions and
express your concerns for others. Let them know that you are striving to know
more and to grow in a way they can identify with. People want to feel you have
comprehensive knowledge on a subject area but they don’t want you to come off
as perfect or as presenting the one and only way to do something.
6.
Paint A Visual -- People learn in
different ways. For some, you need to paint a picture. Set the scenario for
them so that in their minds they can see what you speak of. In other cases, you
will have to display a visual – whether on a board, a screen or with a handout
so they can fully appreciate what you are talking about.
7.
Research Tips -- One of the ways to
generate a winning marketing strategy rests in your ability to generate good
research results. Your ability to find the people and groups that you want to
market to, identifying the right contact information, and to learn what you
need to know about them, will dictate your success.
DON”T MISS THESE!!!
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So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
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No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE
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